Quantitative Research on the Impact Mechanism of Emotional Marketing in Brand Live Streaming on Consumers' Impulsive Purchase Intentions

Yixin Xiang

doi:10.54254/2754-1169/2025.LH26442

Article Information

Received: 28 August 2025

Published: 3 October 2025

DOI: https://doi.org/10.54254/2754-1169/2025.LH26442

Article Type: Research Article

Cite this article

Xiang,Y. (2025). Quantitative Research on the Impact Mechanism of Emotional Marketing in Brand Live Streaming on Consumers' Impulsive Purchase Intentions. Advances in Economics, Management and Political Sciences,197,7-13.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About this Volume

Volume Title: AEMPS Vol.197

Part of Series: Advances in Economics, Management and Political Sciences

ISSN: 2754-1169 (Print) / 2754-1177 (Online)

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