In the context of increasingly volatile and competitive markets, innovation has become a pivotal determinant of the survival of small and medium-sized enterprises (SMEs). Nevertheless, SMEs are often constrained by limited resources and institutional imperfections, which amplifies the importance of employee-driven innovation. While transformational leadership has been extensively recognized as a critical antecedent of innovative outcomes, the underlying psychological mechanisms shaping employees' innovation-related decision-making remain insufficiently theorized. Drawing upon a systematic review of the extant literature, this study adopts the Theory of Planned Behavior (TPB) as an analytical framework to unpack the pathways through which transformational leadership influences employees' innovative behavioral intentions within SMEs. The findings suggest that transformational leadership exerts significant effects on employees' innovative intentions by fostering favorable evaluative attitudes, reinforcing perceived social expectations, and enhancing individuals' sense of capability and control over innovative actions. By elucidating these mechanisms, this study contributes to a more nuanced integration of leadership theory and TPB, while also offering actionable insights for innovation management practices in resource-constrained organizational contexts.

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In the context of the rapid expansion of China's coffee market and the deepening integration of platform-based economic structures, Luckin Coffee has undergone a remarkable transformation from aggressive expansion to sustainable profitability. This study adopts the platform economy as its primary analytical lens and employs a case study approach combined with stage-based analysis to investigate the mechanisms underlying this transformation. Luckin's development is divided into two distinct phases: an early stage characterized by traffic-driven expansion and a subsequent phase focused on efficiency-oriented restructuring. By integrating theories of economies of scale, digital synergy, and value co-creation, this paper constructs a comprehensive analytical framework to explain the transition from a subsidy-dependent growth model to a scale-driven profitability model. The findings indicate that Luckin achieved sustainable growth through a series of interrelated mechanisms, including governance restructuring, optimization of its store network, supply chain integration, and enhancement of data-driven operations. Furthermore, the firm strengthened its value co-creation system through rapid product innovation, refined pricing strategies, and youth-oriented branding. This study contributes to the literature by providing a systematic explanation of business model transformation in the platform economy and offers practical implications for new retail enterprises seeking to balance scale expansion and operational efficiency.

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Against the backdrop of the in-depth implementation of China's sustainable development strategy, green finance plays an essential role in advancing regional ecological governance. Based on the panel data of Zhejiang, Guangdong, Anhui and Henan provinces from 2015 to 2023, this paper conducts an empirical analysis with the rollout of green finance pilot zones in 2017 as the standard natural experiment and completes the robustness test by eliminating control variables and samples from the initial stage of the policy. Research shows that the pilot policies of green finance have significant positive governance effects, can optimize the regional green fund allocation structure, and help the pilot areas build a new green development model. In non-pilot areas, due to the absence of policies, weak economic and industrial foundations, there are problems such as single funding channels, rigid development models, and low levels of marketization. The imbalance in regional green finance development is significant. This study clarifies the practical value of the pilot policies and regional development differences, providing empirical support and decision-making references for improving the local green financial system and promoting regional green and high-quality coordinated development.

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The rapid expansion of China's e-commerce market has been accompanied by a growing counterfeit problem in high-value categories, causing a widespread trust crisis among consumers. Under such circumstances, the C2B2C platform Dewu has risen through its pre-authentication model, in which the platform assumes physical verification responsibility and transforms the locus of trust from individual sellers to platform institutions. This study takes Dewu as an example and integrates signaling theory with institution-based trust theory to analyze the transmission chain from institutional signals to consumer trust and price premium capacity. Through an analysis of the platform's operational process, the study finds that institutionalized signals, including authentication processes and certificates, could alleviate information asymmetry, reduce perceived risk, and sustain a stable price premium in product categories with high risk of counterfeiting. However, this mechanism's effectiveness is also influenced by different product categories, authentication quality consistency, different consumers' tolerance towards delays, and expansion costs. The study offers a theoretical framework for understanding C2B2C platforms.

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