Providing authenticity insurance services for consumers on online platforms can effectively solve the problem of fake goods in online shopping and improve consumers' purchase intention. Based on the supply chain structure composed of brand suppliers and online platforms, this paper takes brand suppliers and online platforms as the main bodies respectively under the influence of fake goods, establishes two decision models before and after the platform joins the authenticity guarantee insurance under different channel modes, considers that the cooperation mode between the platform and insurance companies is fixed insurance commission, compares different modes, obtains the optimal pricing, demand and profit, and analyzes the impact of adding authenticity guarantee insurance services on the supply chain and the channel mode preferences of supply chain members under different situations.

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This study focuses on the mechanism of enterprise value creation in a dynamic competitive environment and explores its systematic mechanism of action on enterprise value promotion from the perspective of strategic financial management. As an advanced form of traditional financial management, strategic financial management enables the in-depth integration of financial strategy and enterprise strategy. Through such key approaches as forward-looking resource optimization and allocation, dynamic risk management and control, and value chain reconstruction, it effectively drives enterprise value creation. The study constructs a three-dimensional analytical framework of "Value Discovery - Value Driving - Value Preservation", analyzes in detail the operational principles of strategic financial management in value identification and strategic support, value driving and process control, as well as value maintenance and sustainable development, and reveals its paths to enhancing enterprises' core competitiveness and long-term market value.

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actors—specifically labor and capital—remains a primary obstacle to equitable regional growth. Employing a comparative case-study analysis, this article explores Guizhou Province and Shenzhen city as extreme cases of this siphon effect. By integrating Lewis's dual-sector model with Friedmann's core-periphery framework, this research utilizes official longitudinal data to trace the patterns and directional courses of rural labor migration. The analysis reveals the structural drivers of such increasing regional divergence. To heal these rifts, the study recommends a strategic policy turn, including the promotion of "reverse flows" of human and industrial capital, the speeding up of market-based reform for resource allocation, and the empowerment of local governance. In the end, the article argues that bridging the developmental divide between stagnant rural nodes and aggressive urban centers is vital for ensuring China's long-term hold on economic resilience.

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In modern society, consumers exhibit a reduced propensity to make divergent or autonomous choices; instead, they tend to conform to choices predetermined by institutional frameworks or producers. Besides, producers prefer to make a small change to their old products instead of creating a new one. This trend may lead to less innovation, and fewer people are willing to start up a business. This behaviour is called keeping the status quo. This paper examines the concept of status quo bias. It is a common psychological factor in decision-making. The paper explains the basic definition of the status quo bias, illustrates the mechanism of how it works and how it will influence consumer choices, and accounts for why people often accept default options instead of making some changes even when changing is more beneficial to them. By integrating theoretical frameworks and empirical evidence, this paper aims to reveal how status quo bias shapes economic agents' behaviors and highlights its significance for consumers, producers, and policymakers alike.

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