This study will explore the impact of negative electronic word-of-mouth (eWOM) on consumer attitudes and purchase intentions during the crisis of luxury brands. The main case study of the research is the Balenciaga advertising crisis of 2022. Under the framework of the qualitative research procedures, including focus group conversations and case study analysis, this paper explores the impacts of negative eWOM in fueling moral anger, by spreading virally through social media, and on consumer loyalty. The findings indicate that brand loyalty can partially defend against negative publicity, yet that a moral transgression can readily breach that defense, and that loyal customers become vocal critics. The research is relevant to the comprehension of brand immunity in crisis communication and offers management implications to luxury brands to control online image and customer confidence.

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Considering how deeply integrated is our dual-carbon objective with a digital economy now, what kind of corporate greenwashing would there be during that whole transition period into something called green development and maybe digital changes could give us some sorta tech route towards resolving this dilemma. A-Share companies from 2014 till 2023 as sample to explore what will happen after Digital Transformation of Corporate in Greenwashing through ESG information Disclosure along with ESG rating's mediating effect. It analyses the heterogeneous nature from three points: Region and industry technological characteristics, Pollution of industry. And also we have the following result here which indicates to me it's quite clear right away, if an organization does digital transformation they might actually reduce chances for it to just not look like there even existed this practice at all; furthermore those ratings given out concerning environmental standards can go from low up till really good when comparing everything about making money while trying one last chance instead than going over each others heads regarding doing more environmentally friendly things around here – because then nobody feels compelled anymore! From heterogeneity point-of-view view its inhibition of Digital change towards Green-washing shows strong signs within Companies found mainly inside areas where East exists alongside Tech Industry plus Pollutants Industries. And I passed robustness checks on my study. In this investigation is about showing digital transformations' environmental governance values for empirical support as well as references to both corporations for improving their disclosure practices and regulatory powers overseeing such actions called greenwashing and so forth helping our nation's growth towards becoming greener.

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The relationship between supply chain finance and corporate off-site investment emerges a counterintuitive paradox: theoretically easing financing constraints to boost off-site expansion, yet in reality blocked by cross-domain trust fractures and institutional adaptation gaps. Using 2001–2024 A-share listed company panel data and a time-fixed effect model, this paper examines the impact, mechanism, and boundary conditions of supply chain finance on off-site investment scale and location choice. Results show a significantly positive effect, empirically supporting the core hypothesis. This effect operates through three pathways—reconstructing cross-domain credit evaluation, driving resource integration platforms, and upgrading cross-domain governance contracts—forming a closed loop of financial innovation, trust-capability reconstruction, and investment activation. Integrating financial geography, institutional theory, and social network theory, the study constructs a cross-domain supply chain finance analysis framework, fills the systematic research gap, and provides theoretical and policy basis for optimizing cross-regional capital allocation in building a unified national market.

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Using 2014-2024 data from Chinese A-share listed companies, this research examines how inconsistent ESG ratings affect corporate supply chain resilience. Greater rating disagreement is linked to a notable drop in resilience. Industry competition amplifies this effect: higher concentration makes the negative impact stronger. The eastern region shows the strongest effect, while pollution level does not matter—heavily and lightly polluting firms are similarly affected. The results give fresh insight into ESG rating inconsistency and offer practical direction for regulators pursuing uniform ESG criteria, as well as for firms striving to boost supply chain resilience.

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