Articles in this Volume

Research Article Open Access
Investigating the Impact of Socio-economic Factors on Mental Health: Income, Employment, and Social Support
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Mental health is a complex issue influenced by a variety of circumstances, including economic issues like income, work, and social support. The purpose of this article is to look into the impact of economic factors on mental health outcomes, namely income, employment, and social support. The paper begins with an introduction to the topic, followed by a review of the available literature on the association between economic circumstances and mental health outcomes. The section on research gaps emphasizes the need for additional study on the long-term consequences of economic recession on people with mental health problems, as well as the influence of changes in individual and household income on mental health and well-being outcomes. The approach used to study the impact of economic factors on mental health, including the use of multiple regression models, is then described in the paper. Finally, the report provides the study's findings and examines their implications for mental health policy and practice.
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Unraveling the Trajectory of Data Science Salaries in the United States: A Comprehensive Analysis from 2020 to 2023 with Future Salary Projections
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The purpose of this study is to analyze the impact of different positions, levels of expertise and company size on salary levels in the field of data science and to make salary projections for data science professionals in 2024. This research project can help data science professionals to understand what are the important factors that affect salary levels and to understand the salary environment and trends in the data science field in 2024. With the explosive growth of big data, the oversupply of data science jobs and the precise hiring needs have led to significant changes in the salaries of data science related careers from year to year. Data is thoroughly cleaned and preprocess sed to maintain data quality and consistency, including handling missing values and removing outliers. Descriptive analysis techniques were then used to understand the current state of data science salaries, calculating data such as mean, median and standard deviation. Time series modeling was used to determine how key factors affect pay levels over time. To further investigate salary trends, ARIMA was applied to visualize the evolution of data science salaries from 2020 to 2023, and then to forecast average salary levels for different positions in the data science field in 2024. In summary, the important factors affecting data science salaries and the trend of salaries for different careers in data science in 2024 are analyzed, and a detailed analysis is provided with salary as a key factor to provide valuable recommendations for data science stakeholders.
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The Nexus of China's Economy and Urbanization: A Quantitative and Historical Analysis
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In the past few decades, China has skilled in fast urbanization. Millions of people migrate from rural to city areas so that they can find better opportunities. After all, large-scale population migration will inevitably lead to the growth of the labor force and the concentration of the population, but it may also have the opposite result due to political system factors. This form of transition has had a massive effect on China’s economic system and society. China's economic development and urbanization have also been important issues for people to pay attention to, especially after the announcement of the 13th Five-Year Plan. Among them, Shenzhen and Northeast China after the reform and opening up are very typical examples, and reliable conclusions are bound to be drawn through the study of them. This essay will focus on reading the complex dating among China's economic system and urbanization primarily based on this history.
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Strategic Responses in a Market Crisis: A Cross-Industry Comparative Analysis During the Subprime Crisis and Epidemic of 2008
This thesis examines two different types of market challenges, the financial crisis, and the pandemic crisis, and seeks similarities and draws conclusions by summarising and analyzing the coping strategies of industries under the 2008 financial crisis and comparing them with those of related industries under the current pandemic crisis. It is found that cost control and enhancement of corporate image are two commonly used strategies during the crisis, with the former helping to maintain competitiveness during the crisis and the latter facilitating the enhancement of brand value. In addition, new market development and the development of new business models are also effective strategies to cope with crisis. The study cases include Tesla, China Southern Airlines, and McDonald's, and by analyzing the coping strategies of these companies during the crisis, some strategies that can cope with both the financial crisis and the pandemic crisis have been derived. However, given the limitations of the number of cases, the coverage of the findings of this study could be improved. Future research could further explore coping strategies in public relations crises and political crises.
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A Literature Review of Showrooming Phenomenon: Causes and Implications
This study investigates the showrooming phenomenon, wherein consumers physically inspect products at brick-and-mortar stores before making online purchases. It categorizes the driving forces – price comparison, convenience and accessibility, brand awareness and emotional attachment, and personal characteristics– and underscores its pivotal role in influencing consumer choices and reshaping traditional retail dynamics. The research systematically dissects these forces, commencing with comparative pricing and digitally enabled convenience, progressing to brand influence and emotional attachment, and culminating in exploring individual characteristics. While showrooming equips consumers with informed decision-making capabilities, it presents challenges such as diminished profitability for conventional retailers. This analysis accentuates the pressing need for empirical validation and further investigation to fill existing gaps. The paper imparts a comprehensive comprehension of showrooming's far-reaching implications, empowering consumers and prompting retailers to swiftly adapt to an evolving retail landscape.
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Data Analysis of Customer Segmentation and Personalized Strategy in the Era of Big Data
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This article provides an overview of the use of data analytics for customer segmentation and personalization in marketing strategies. The article reviews the various approaches, advantages and challenges of using data analytics to gain insights into customer behavior and preferences. The paper also discusses the role of emerging technologies in improving data analytics capabilities for effective segmentation and personalization by examining a large body of literature. In this work, I have compiled this review by understanding and delving into the changing evolution of the traditional retail industry in the digital marketing era, the application of data analytics in modern marketing, and the impact of novel technologies such as artificial intelligence in informing strategic marketing decisions such as market segmentation and customer segmentation, and improving the efficiency of operations management. The results of the review highlight the importance of using data-driven approaches to shape modern marketing practices and provide practical insights for companies aiming to optimize customer engagement and maximize profits.
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African Real GDP Growth, Views from FDI, Economic Freedom and Corruption of African Countries
This paper uses the data of some African countries and G7 developed countries from 2010 to 2019 to study the impact of foreign direct investment (FDI), economic freedom and corruption on the real gross domestic product (GDP) growth rate of African countries. From the results of simple regression, we can draw a conclusion that the increase of FDI helps promote economic development, and it is significant. The results of the multiple linear regression show that FDI and economic freedom have a significant impact on the real GDP growth rate, and the results of the impact of FDI and economic freedom on the real GDP growth rate are the same as those of the simple regression, which are positive and negative, respectively. However, corruption is no longer significant for real GDP growth in the multiple linear regression. The above results suggest that African countries can increase the extent to which FDI controls economic freedom to achieve economic growth while minimizing government corruption. African policymakers can aggressively attract FDI, control the degree of economic freedom, and fight corruption.
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The Impact of Immigration Policy on the British Labor Market after Brexit
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This article focuses on the impact of post-Brexit immigration policy on the UK labour market. The article points out the potential for large fluctuations in employment numbers due to the fact that the Brexit period coincided with the COVID-19 pandemic, and focuses on sectors such as tourism and trade. High inflation has also led to large differences in wage levels between different markets. The article is roughly divided into three different labour markets, high, medium and low, to be investigated. To minimize the impact of inflation, the authors chose to use average real wage data rather than nominal wages throughout the data collection process. The authors also rely on sources of labour mobility affected by immigration policy to make their conclusions as verifiable as possible. In conclusion, immigration policy has had a significant impact on the UK labour market, particularly in sectors such as tourism and trade.
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Artificial Intelligence and the Economy - The Impact of Artificial Intelligence on the Job Market
Because of the improvement of the performance of modern computer hardware and the continuous development of algorithms, the application of artificial intelligence is more widely used in all walks of life. In this work, the application of artificial intelligence technology in the fields of finance, medical care, industry, information, education and social life, especially in the manufacturing industry, has formed an unstoppable trend. For future careers, the arrival of artificial intelligence is also thought-provoking. In addition to bringing a lot of new jobs, but also let some low-cost, labor-intensive jobs disappear, causing great pressure on the job market, the employment threshold has significantly increased, familiar with artificial intelligence managers and experts pay much higher than manual workers, so that the income pattern of workers gradually prolonged. The arrival of AI technology has also triggered changes in the labor market, with labor market and automation technologies have largely replacing repetitive and more basic skilled workers.
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Analysis of Factors Affecting Customer Loyalty to Starbucks
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This article focuses on the key factors influencing customer loyalty within Starbucks' coffee brand business. To comprehend which factors have the greatest impact on coffee purchasing behavior, we employed various statistical methods and modeling techniques, including logistic regression and hypothesis testing, utilizing the R programming language. Our results reveal that Starbucks customers' price evaluations and spending patterns significantly influence their behavior. We also found that customers perceive the prices as somewhat expensive, and spending less than 20RM per purchase is the most crucial factor in fostering loyalty. We subsequently formulated these factors into a binary logistic regression equation to establish their relationship with loyalty, which is statistically reliable. Moreover, we conducted a series of analyses to identify potential causes. It is estimated that customers who spend between RM 20 and RM 40 may find the product reasonably priced and may develop brand loyalty or even a coffee addiction. Finally, we propose a series of solutions to address these findings.
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