The outbreak of the COVID-19 pandemic severely impacted many industries, and Disney theme parks were among the hardest hit, suffering significant losses. However, as the pandemic gradually subsided, Shanghai Disneyland, being the first Disney theme park to reopen, experienced a much faster recovery than other Disney theme parks. The purpose of this study was to explore why Shanghai Disneyland was able to recover quickly and what strategies it adopted. This article combines marketing mix theory with operational data and visitor flow statistics from Shanghai Disneyland to analyze the reasons for its rapid recovery. Firstly, Shanghai Disneyland accelerated its recovery by increasing prices, and it can also mitigate risks in the future by implementing advanced ticket sales. Secondly, the park increased ticket sales through various distribution channels and can further improve by refining its ticket refund and exchange policy. Lastly, Shanghai Disneyland enhanced its promotion through various social media channels and can apply this to disseminate everyday knowledge and prevent the risk of pandemic recurrence. This study's analysis of Shanghai Disneyland's swift recovery can provide suggestions and references for the recovery and development of theme parks facing similar pandemic issues in the future, helping to minimize losses.

This paper analyzes Li Auto's marketing strategy through marketing mix theory, including links to its products and publicity concepts, a unique selection of additional electric vehicles, optimization of product quality and product series, an extensive direct sales network and major cities, the establishment of service centers in the region, etc. The paper suggests that Li Auto should strengthen advertising operations on the we-media platform and, at the same time, adhere to the combination of online and offline marketing methods, strengthen scientific and technological investigation and development, and continuously launch safer, more comfortable, and more convenient products according to the demands of users. In addition, the direct sales network should be expanded to improve the quality of after-sales service. The paper also makes an in-depth analysis of the market development trend of Li Auto and provides an important reference case for enterprise strategic choice. However, the paper has insufficient analysis of Li Auto's pricing strategy. In the future, Li Auto's price strategy will be discussed in more depth, including its pricing strategy, price adjustment strategy, and price matching with market demand, to evaluate its competitiveness and market performance more comprehensively.

China's increased competition with industrialised countries in terms of technological innovation during its current development transition has led to an increased demand for its intellectual property resources. At the same time, globalisation has further highlighted the inevitability of China facing foreign-related intellectual property challenges, prompting a focus on resolving such disputes. However, managing intellectual property right litigation relating to other countries remains difficult due to the unique types of foreign-related intellectual property right cases and the intricacies of applying national laws. In order to improve China's intellectual property dispute resolution framework and make it more effective and fairer, this paper will propose the shortcomings of the current litigation procedures through the case analysis and data analysis, and confirm that the flexible and reasonable use of diversified dispute resolution mechanisms will help China better deal with foreign-related intellectual property issues. While advocating a diversified dispute resolution framework for China's foreign-related intellectual property rights, it also provides possible suggestions for its construction.

A supplier-dominated secondary low-carbon dual channel supply chain is used as the object of study, and the expected demand function is constructed when the seller has the advantage of market information in the information asymmetry situation, in order to explore the impact of fairness concern on supply chain decision making. The utility functions in the three scenarios were analyzed and compared, and mathematical simulations were conducted according to market demand information available to the seller and the effort input of decision-making subject. Studies have shown that: Whichever decision-making subject has the fairness concern behavior does not affect the supplier as a higher profit maker; information on market demand also needs to be taken into account when considering the impact of the level of fairness concern on profits of the decision maker. When suppliers misjudge market demand, wholesale price increases are slowed if sellers have equity concerns, and sellers may engage in retaliatory behavior if equity demands are not met. In addition, low carbon demand is profitable for suppliers in supplier-led supply chains regardless of market demand, and low carbon sales efforts are not necessarily profitable for retailers.

This article provides a panoramic overview of the "Foreign Subsidies Regulation" that passed on June 30, 2022 and officially took effect throughout the European Union on July 13, 2023. It conducts a deep analysis of the Foreign Subsidies Regulation through the background analysis and discusses why is the Foreign Subsidies Regulation made. Then the basic provisions of the Foreign Subsidies Regulations are discussed in detail from the aspects of the definition of foreign subsidies, distortive effects, review procedures of foreign subsidies, and implementing agencies. In future, most of the non-EU companies doing business in Europe could be subject to the European Commission's new rules on foreign subsidies. Then this article provides an objective analysis of access for companies investing in Europe. By discussing the possible influence, this article identifies strategies for non-EU countries' companies investing in Europe from four aspects:compliance management, corporate mergers and acquisitions and investment, public procurement and corporate financing. Hope the suggestions in this article can be helpful.

This article primarily focuses on the tax avoidance practices employed by multinational corporations. Firstly, it provides a comprehensive definition of tax avoidance behavior exhibited by these corporations and specifically highlights how such actions contravene the stipulations of tax laws. Subsequently, it delves into an analysis of commonly utilized tax avoidance methods by multinational companies, supported by real-life case studies. Finally, it examines the detrimental impact caused by the tax avoidance practices adopted by these corporations.In the latter part, in view of China's current laws, regulations and tax administrative enforcement problems on the issue of tax avoidance by multinational corporations, it puts forward suggestions on improving relevant laws and promulgating relevant legal interpretations.

Since the 1970s, in order to reduce financial risks in the context of fast-paced growing financial industry, China has been implementing reforms to its financial regulatory structure. In 2023, the State Administration for Financial Supervision and Administration was officially established, bringing China closer to mixed industry regulation. Currently, there are multiple types of financial regulation on a global scale, including segmented regulation, single regulation, functional regulation, and bimodal regulation. Given the rapid development of China's financial market, it is imperative to draw on better international expertise, innovate domestic regulatory framework, and persist pursuing bimodal regulatory mode under the mixed industry background. By implementing the bimodal regulation of macro prudential regulation and micro behavioral regulation, China is managing to control financial risks, protect investors’ lawful rights and interests, and foster the long-term and stable expansion of China's financial industry

With the growing number of Chinese multinational corporations(MNCs) investing in foreign countries,fulfilling MNCs’ responsibility to protect human rights outside of China has become an urgent issue that needs to be addressed. Focusing on Chinese MNCs and analyzing their practices in human rights protection,discussing how Chinese MNCs can respect and safeguard local human rights while also considering their corporate interests and domestic regulations when investing overseas. Exploring ways to improve MNCs’ awareness and capacity for human rights protection,and offering suggestions for future development. Chinese MNCs must actively fulfill their responsibility to human rights during the process of overseas investment, and strive for common development between enterprises and local communities by enhancing internal management systems, strengthening cooperation with international organizations, and raising awareness of human rights protection. Moreover, analyzing the practices of Chinese MNCs from an empirical perspective, identifying existing problems and suggesting corresponding improvement. By examining relevant cases, it delves into the human rights protection responsibilities of Chinese MNCs in overseas investment and provides valuable insights for Chinese MNCs' cross-border investments.

Exploring the significant evolution of corporate law in China, with a focus on the landmark 2023 Corporate Law amendment, set against the backdrop of the nation's expanding role in global commerce. Analyzing the implications of these legal reforms on corporate governance and transparency, particularly for multinational corporations operating within China, the world's second-largest economy. Building on the foundational reforms of 2014, which marked a shift towards international standards and economic modernization, the 2023 amendment is examined as a continuation and enhancement of these earlier changes. By utilizing case study and normative analysis methods, this analysis systematically explores the enhancements made to the registered capital subscription system, improvements in the corporate governance structure, and the introduction of stronger mechanisms for worker democratic management resulting from the 2023 reforms. These amendments are a response to the growing demand for legal frameworks that are more aligned with international market requirements. Aiming to improve legal flexibility, protect shareholder rights, and enhance the quality of information disclosure. The conclusion of the research emphasizes how the 2023 amendments have reinforced the effectiveness of the 2014 reforms and contributed to creating a strong legal environment that supports sustainable growth and global competitiveness for Chinese corporations.

As a core subject in the current international market economic activities, the parent-subsidiary company not only plays an important role in the development of multinational enterprises themselves, but also plays an important role in the bonding of cooperation between countries. However, the limitations of the traditional corporate law governance model, especially the limited nature of liability, make multinational corporations in the actual operation of many problems. Among them, the issue of responsibility sharing between parent and subsidiary companies is still one of the core issues that need to be continuously focused on at this stage, because the assumption of responsibility by parent and subsidiary companies not only has an important impact on the development of the international market economy, but also pays direct attention to the acquisition of creditor's interests. Through comparative research, historical research, and other research methods, the issue of responsibility-sharing among parent-subsidiary companies of multinational enterprises will be studied. The role of the corporate veil piercing system in responsibility-sharing will be analyzed based on domestic and foreign legislation and judicial experience. The aim is to identify a responsibility-sharing approach that promotes the development of multinational enterprises while safeguarding the interests of creditors.