Within the framework of behavioral finance, investors' limited attention is a crucial factor influencing information transmission and asset pricing, and the Baidu Search Index(BSI) serves as an effective tool for directly measuring investor attention. The research sample of this study is the constituent stocks of the CSI 300 Index. It also employs the BSI based on individual stock codes as a proxy variable for investor attention. This study empirically examines the weekly and monthly calendar effects of investor attention and their impact on individual stock trading activity. The statistical results imply that there is a significant difference in investor attention among stocks, exhibiting a right-skewed distribution. Furthermore, it showed a significant positive correlation with the daily trading volume of individual stocks. Investor attention does not exhibit a significant intra-week calendar effect, but it shows a very strong calendar effect at the monthly level. The differences in attention and trading volume across different months are highly significant at the 1% level. The results suggest that investor attention distribution shows an obvious monthly cyclical pattern, which provides a new empirical basis for understanding the temporal characteristics of investor behavior in China's A-share market.
Research Article
Open Access