Against the backdrop of profound structural shifts within the global art-auction ecosystem, small- and medium-sized auction houses (SMEs) are confronted with multi-faceted sourcing dilemmas. These include the growing scarcity of high-quality uncirculated artworks ("fresh lots"), diminishing returns from traditional sourcing channels, mounting compliance burdens brought by updated cultural relic regulations, and persistent competitive disadvantages against internationally leading auction institutions. Conventional sourcing workflows rely heavily on personal social networks and individual expert experience, leading to fragmented information storage and limited capacity to expand beyond existing client circles. Although existing academic papers have explored AI-driven artwork valuation, research focusing on AI-assisted upstream sourcing procedures for resource-constrained SME auction houses remains underdeveloped. This paper adopts the Gioia-style grounded-theory inductive qualitative methodology, drawing on five semi-structured in-depth interviews with core practitioners from auction institutions located in the Yangtze River Delta region of China. Through three-phase coding procedures, four aggregate theoretical dimensions are extracted: systemic root causes of sourcing difficulties, fundamental transformation of channel operation logic, structural differentiation of collector behaviours and mindsets, as well as the value boundaries and practical obstacles for AI implementation. Based on these empirical findings, this study constructs an embedded five-stage closed-loop human-AI collaborative sourcing scheme. Different from high-cost custom-built technical systems, the proposed solution adopts zero-code off-the-shelf tooling, explicitly positioning artificial intelligence as an information-augmentation instrument rather than a complete substitute for human professional judgment and trust-based interpersonal negotiation. This research enriches existing literature concerning digital transformation within the art market and delivers context-aware, actionable operational suggestions for SME auction practitioners with limited technical and financial budgets.
Research Article
Open Access