This study optimizes revenue management strategies for Cathay Pacific Airways amid post pandemic market volatility and intensified Asia-Pacific competition. Addressing critical issues including demand forecast lag, imprecise price elasticity measurement, channel pricing inconsistencies, and insufficient transit passenger segmentation, this research proposes quantitative finance-driven solutions. Key strategies include rebuilding dynamic demand price elasticity models, implementing real-time cost fluctuation pricing mechanisms, and adopting differentiated unbundled pricing for premium cabins. Implementation safeguards encompass digital system upgrades, organizational restructuring, and compliance framework to enhance Revenue per Available Seat Kilometer (RASK). By integrating financial engineering with airline revenue management, this paper provides a replicable optimization framework that helps airlines maximize revenue, respond rapidly to cost changes, and innovate dynamic pricing during structural market shifts. Ultimately, these recommendations offer a forward-looking blueprint for sustaining profitability and long-term resilience in an increasingly global aviation landscape. Meanwhile, help airlines to chase profit maximization and decrease the pressure form fuel price or other cost fluctuation
Research Article
Open Access