Faced with the convenience of the internet, people begin to rely more on the broad internet and the leisure it brings, allows people to transcend the limitations of time and space, experience and share exciting cultural, sports, artistic and other activities from around the world together. Network broadcasting has blossomed in recent years, from the earlier game broadcast, singing, and dancing to recent years where every event – no matter how big or small – has the chance to be broadcasted. Following the sudden outbreak of COVID-19, live streaming has been integrated into almost every person’s lives. With the increasing popularization of an online lifestyle, live broadcasting has gradually integrated into everyone’s life. Through research and analysis, this paper aims to probe into the impacts and problems of the live-streaming industry, exploring its development since the pandemic and analyzing its main competitors and its future.
Research Article
Open Access