Utilizing Monte Carlo Simulation and annualized data, this paper investigates portfolio establishment with currency, comparing the performance of the portfolio with the performance of equity. Specially, we choose S&P 500 to represent equity, while choosing Gold futures, Bitcoin, and CHF to represent different types of currency. Firstly we use Python to help us do the initial simulation of one million portfolios, analyzing the result of the simulation based on sharp ratio with Excel. We find that there are some regular patterns in the asset allocation of the portfolio and explain the appearance of the strange angle in our simulation. Then to increase the market shares of currency, we advocate adding an extra yield to the currency's annualized return and doing another two simulations on the four assets with a new annual rate of return. We then compare the results of new simulations with the performance of the initial simulation and S&P 500, finding that with extra yield it will be more easier for the portfolio including currency and equity to perform better than initial portfolios. We also find that the regular pattern of asset allocation which is discovered from the initial simulation is inapplicable in new simulations.

With the continuous development and progress of society and the deterioration of the global environment, Environment, Social and Governance (ESG), as an important part of the non-asset valuation of enterprises and a major measure to protect the environment, has received more and more attention from the management. As one of the most crucial processes of ESG for enterprises, green marketing has become an important measure to ensure the overall development of each company. This study conducted a survey on 3,169 Chinese post-90s consumers using a stratified sampling method and collected 2,028 valid ones. The data were analyzed through chi-square analysis and descriptive analysis to analyze their green consumption channels, behaviors, psychology, and attitudes, in order to help enterprises better develop and improve their green marketing programs. By the end, as the main green consumer group in China, post-90s consumers pay much attention to green consumption behavior and choose different consumption channels, consumption behaviors, and consumption purposes according to their ages, incomes, and occupations.

As the digital age continues to evolve, the way luxury fashion brands market themselves has changed. With the traditional way of selling may not be able to target the needs of consumers in the current era well, companies need to constantly transform and upgrade their marketing strategies. Nowdays, luxury brands are shifting lots of their marketing resources from tranditional to digital communciation chnnels. Given the consumption habits of today’s consumers, conventional marketing methods may not be able to meet the needs of consumers in this era as well as they should. Thus, companies needs to constanly change and upgrade their marketing stratrgies.The purpose of this research paper is to analyse the reasons behind Maison Margiela perfume products being out of the loop in the luxury industry for a period of time as well as its marketing strategy for the product creating a lesson to be learnt from other products lines of the brand. The case study analyses the product concept, product strategy, marketing strategy and online and offline placement of the Maison Margiela No.3 perfume product line, analyses the marketing approach of the No.3 product line that went out of the circle, and side by side explores the brand's insufficient operation of other product lines.

This article aims to introduce the situation of LVMH Group and its industry-leading position in the global luxury goods market supply chain. Since its establishment, LVMH Group has expanded its business map through continuous acquisitions and expansion, leveraging its strong capabilities and strategic vision. The focus is on analyzing two acquisition cases carried out by LVMH: the Tiffany & Co. acquisition case and the Dior acquisition case. For these two cases, the background, motives, process, and key steps are introduced, and the effects and impacts of the acquisitions are discussed in depth. At the same time, a detailed analysis of LVMH's acquisition strategy is conducted, including acquisition targets, selection criteria, post-acquisition integration and management, etc. Finally, the research findings are summarized, and future development directions are proposed. Since the gradual control of the pandemic, the luxury goods market has witnessed a recovery in consumption and significant growth in sales. This article has certain reference values for understanding trends in the luxury goods industry, corporate strategies, and market competition.

Works of art and cultural relics are an important part of the Chinese cultural heritage, and every piece of art and cultural relic contains a rich historical story behind it. Moreover, works of art and cultural relics also represent the image of the country and indicate the long history of Chinese civilization; At the same time, art and artifacts are valuable resources and achievements for historical research and education. However, with the rise of the art market and the excavation of cultural relics, more and more works of art and cultural relics are subject to the risk of damage. Hence, the protection of works of art and cultural relics is urgent. The article analyzes and describes the current situation and ways of artwork and cultural relics protection through the risk factors of artwork and cultural relics, relevant laws, and the protection aspects of artwork and cultural relics. This study will use case analysis and comparative analysis research methods to explore the protection methods and protection degrees of different aspects of cultural relics and artwork protection, such as physical, digital, and legal. It also reflects the importance of cultural relics and works of art in the country and the role of cultural heritage through the importance of protecting cultural relics and artworks.

Over the past decade, China has seen a decline in birth rate as well as an aging population. In May,2021, Chinese government has announced three-child policy to further restore the demographic structure following the failure of two-child policy. Using the latest data collected from China National Bureau of Statistics, Statista, World bank and Global data, this paper examines the effect of the three-child policy on the raising fertility rate and on female labor market. According to the quantitative analysis, it is found that the three-child policy has been almost ineffective on increasing birth rate to date, and it did not improve the intention for the young couples to have more children. Based on the data, the policy indeed reduced female employment and worsened gender discrimination in workplace, which widened the gender wage gap. Therefore, these studies also provide some theoretical and practical measures to safeguard female employment rights and ensure sustainable development. Approaches in this paper are presented for better understand the policy consequences and promoting them.

The primary goal of this essay is to examine the effects of social media's ongoing development on the market against the backdrop of the explosive growth of MLM-based information. It focuses on comparing the success of the early traditional e-commerce online shopping media "Amazon" and "Taobao" and the success of the modern e-commerce online shopping media "TikTok." By analyzing the operation mode of "Taobao" and "TikTok" and comparing the changes of user data and transaction amount. It can be concluded that users will constantly put forward new needs with the continuous update of technology, and social media will constantly solve the needs of customers to update. This update will continue to maintain and enhance the convenience offered by social media online shopping, and continue to attract new users. From the perspective of marketing, social media constantly solves the needs of consumers and provides interactivity, which makes people more willing to purchase and evaluate products and feedback merchants through social media. For merchants, studying such topics can quickly find and use social media more in line with consumer needs to "interact" and increase their sales channels and quantity.

The research analyzes how networks affect an individual’s social behavior of drinking by researching perspectives of both micro and macro, especially in the aspects of how different personalities and connections between individuals and their social network, and the development and structure of their social network. This document discusses and shares how a variety of information and behaviors are transmitted through social networks, and describes different contagion methods and social network structures, leading to different spread and diffusion efficiency results. The study adopts questionnaire surveys and longitudinal measures to explore different people's personalities and social networks through different question settings to discover the impact and relationships among them. Through analyzing a large number of samples and analyzing the different impacts brought by nodes with different personalities, three effective influences on personality and certain social network properties can be derived for having impacts on social behaviors.

Compared to the former essays, this essay proposes a new perspective on the existing theory of the pain of paying, which refers to the unpleasant emotional experience generated during the payment process that may affect consumer purchasing behavior since the economic and cultural trends have changed in recent years. The paper uses a comparative case study method with NIO, an innovative electric vehicle company in China, as the main case and traditional fuel vehicle companies (BMW Brilliance) as the auxiliary case, accompanied by field investigations, interviews, and secondary data analysis. Analyzing the existing literature review, market marketing problems of traditional fuel vehicle brands, market marketing innovation of NIO, and comparison between the two, the study aims to provide future trends and enlightenment at the end of the article, which is that extending service duration, improving service quality, and building a sense of community belonging do help NIO’s customers reduce the pain of paying and can be the new future perspectives.

Credit risk has become one of the main risks faced by banks under the background of increasing loan demand. Meanwhile, bank credit risk may be affected by a number of factors, including the expansion rate of Gross Domestic Product (GDP), changes in interest rate, unemployment rate and even more. These macroeconomic factors are crucial in determining how credit risk for banks is shaped. This paper concludes the different impacts of different macroeconomic factors discussed in several papers on the risks of bank credit, and illustrates how changes in GDP growth rate and rate of interest affect credit risks. Through comprehensive literature review and empirical research, this paper finds that macro factors, including the expansion rate of GDP and the rate of interest, have considerable impacts on banks' credit risk. Bank credit risk will decrease as GDP growth rate increases; however the risk of bank credit will increase as interest rates rise. At the end, the paper provides several suggestions for the development of risk management strategies, including the monitoring of macroeconomic factors and the adjustment of credit policies under different economic situations. The research results are intended to help researchers in related fields understand current research findings and patterns of development in the research field, to give a theoretical foundation and backing for their investigations, and to offer important guiding significance for banks and relevant regulators to formulate risk management strategies.