An Exploration of Fan Identity Solidification and Irrational Consumption Behavior in the Korean Entertainment Industry from an Idol Marketing Perspective: A Case Study of the SEVENTEEN Fandom

Zihui Hao

doi:10.54254/2754-1169/2026.LD36060

Article Information

Received: 8 July 2026

Published: 11 August 2026

DOI: https://doi.org/10.54254/2754-1169/2026.LD36060

Article Type: Research Article

Cite this article

Hao,Z. (2026). An Exploration of Fan Identity Solidification and Irrational Consumption Behavior in the Korean Entertainment Industry from an Idol Marketing Perspective: A Case Study of the SEVENTEEN Fandom. Advances in Economics, Management and Political Sciences,292,107-112.

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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About this Volume

Volume Title: AEMPS Vol.292

Part of Series: Advances in Economics, Management and Political Sciences

ISSN: 2754-1169 (Print) / 2754-1177 (Online)

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