Research Progress On Precise Marketing Strategies for Different Customer Groups based on Mobile Banking Data in the Banking Industry

Han Xie

doi:10.54254/2754-1169/20/20230220

Article Information

Received: 20 February 2023

Published: 13 September 2023

DOI: https://doi.org/10.54254/2754-1169/20/20230220

Article Type: Research Article

Cite this article

Xie,H. (2023). Research Progress On Precise Marketing Strategies for Different Customer Groups based on Mobile Banking Data in the Banking Industry. Advances in Economics, Management and Political Sciences,20,354-362.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About this Volume

Volume Title: AEMPS Vol.20

Part of Series: Advances in Economics, Management and Political Sciences

ISSN: 2754-1169 (Print) / 2754-1177 (Online)

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