The Value and Usage of Augmented Reality in Digital Marketing to Improve Consumer Satisfaction and Help with Consumer Decisions in the Tourism Industry

Ting-Yu Tsao

doi:10.54254/2754-1169/14/20230824

Article Information

Received: 17 July 2023

Published: 13 September 2023

DOI: https://doi.org/10.54254/2754-1169/14/20230824

Article Type: Research Article

Cite this article

Tsao,T. (2023). The Value and Usage of Augmented Reality in Digital Marketing to Improve Consumer Satisfaction and Help with Consumer Decisions in the Tourism Industry. Advances in Economics, Management and Political Sciences,14,211-216.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About this Volume

Volume Title: AEMPS Vol.14

Part of Series: Advances in Economics, Management and Political Sciences

ISSN: 2754-1169 (Print) / 2754-1177 (Online)

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