Return on investment and investment risk have long been worries for investors in financial area. The Capital Asset Pricing Model (CAPM) is the main subject of this investigation. Given the background that the CAPM has limitations but is still important for investors, this paper examines the benefits and weaknesses of the model as well as the four alternatives: the Consumer Capital Asset Pricing Model (CCAPM), the Fama-French Five Factor Model (FFFM), the Fama-French Three Factor Model (FFM), and Arbitrage Pricing Theory (APT). The inference made is that, given to certain assumptions, investors can apply this pricing model to make some judgments more quickly. Investors utilizing the CAPM model can consult the findings of the other four alternative models, all of which have advantages beyond those of the CAPM. The target of the study is to examine and evaluate the ways in which each pricing model can assist investors in reaching the best possible decisions.
Research Article
Open Access