Articles in this Volume

Research Article Open Access
Implementation of Big Data Techniques in Supply Chain Finance: Evidence from Jingdong E-commerce Platform
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China is currently at a critical stage of promoting high-quality development of the real economy through innovation and fostering new growth drivers. The financing needs of small and medium-sized enterprises (SMEs) have become increasingly urgent, and supply chain finance (SCF) offers a novel solution to address this challenge. This study explores the intersection of big data technology and SCF. Drawing on relevant literature, the study clarifies the concepts of SCF and big data. A detailed case study of JingDong Group, one of China's leading e-commerce platforms, is conducted to reveal the practical application and significance of big data in SCF. According to the analysis, JD has successfully leveraged big data to improve customer acquisition, enhance risk management, and reduce financing costs for enterprises along the supply chain. As one of the pioneers in exploring the "e-commerce platform + supply chain finance " model, JD has built a robust SCF platform that not only supports its own supply chain but also enables technological innovation to be exported to other industries. These results provide practical recommendations for SCF companies looking to integrate big data into their operations and discusses both the potential and current limitations of these technologies. This research offers empirical support for the digital transformation of SCF and provides a theoretical foundation for enterprises aiming to use big data to drive innovation and improve financing efficiency.
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Analysis of Economic Development of Moldova
This comprehensive study delves into the multifaceted changes that Moldova has undergone over the past three decades, centering on its unique geographical setting, demographic shifts, and profound transformations in its economic structure. Moldova, a landlocked country blessed with fertile black soil, has long relied on agriculture as the lifeblood of its economy, significantly contributing to its GDP. Nevertheless, the country has grappled with economic growth constraints, including limited international trade opportunities and poor water quality, impacting the livelihoods of nearly half of its population. The research not only retraces Moldova's economic trajectory from a downturn spanning 1990 to 2000 to its peak of recovery in 2022 but also highlights the positive shifts in its economy – a diversification away from sole reliance on agriculture towards a more inclusive mix of industries and services. Confronted with persistent challenges such as balance of payments issues, the intricacies of international relations, and the need to boost domestic production, particularly in the pharmaceutical sector, this study concludes by outlining a series of strategic recommendations aimed at fostering sustained economic growth and development in Moldova, illuminating a promising path forward for the country.
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Environmental Protection and Sustainable Development by Clothing Brands
The central aim of this study was to investigate the contribution of major clothing production brands towards international sustainable development goals (SDGs). Using a case study method, the research evaluated the environmental impacts of conventional materials used in clothing manufacturing and examined the reasons for recycling these materials after consumption. Additionally, the study assessed the environmental implications of recycling efforts by Patagonia and Levi Strauss. Key findings revealed that clothing discarded in landfills, if not recycled, emits greenhouse gases contributing to global warming. Although companies are motivated to recycle old garments to reduce their ecological footprint, the process is complex and costly, posing challenges for practical implementation. Despite these difficulties, the case studies of Patagonia and Levi Strauss demonstrate how these two apparel manufacturers contribute to international sustainability goals by diverting waste from landfills, reducing carbon emissions, conserving natural resources, and alleviating poverty through job creation. The research concludes that, as exemplified by Patagonia and Levi Strauss, sustainable fashion helps protect the environment and promotes the circular economy model, serving as a prototype for other industries.
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The Substitution Effect of Artificial Intelligence
The rapid advancement of artificial intelligence (AI) is reshaping industries worldwide, particularly its impact on the labor market, which has garnered significant attention. AI, as an emerging technology, has not only enhanced productivity but also posed challenges by automating certain tasks, especially in labor-intensive sectors. Studies indicate that the degree of AI’s influence varies across industries such as finance, manufacturing, and services, leading to heterogeneous substitution effects. Low-skilled and repetitive jobs in manufacturing are more susceptible to AI replacement, whereas high-skilled positions are less affected due to the complexity of the tasks involved. In the service industry, while AI assists in improving efficiency, human emotional intelligence and complex decision-making are still required.To address the disruptions AI may cause in employment, policymakers should focus on vocational training, upskilling, and fostering innovation and entrepreneurship, helping workers adapt to emerging opportunities. Education and retraining policies are crucial to mitigating job displacement caused by AI. Additionally, crafting policies that meet the specific needs of different industries will be key to facilitating the coexistence of AI and human labor in the future.
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Analysis of the Dynamic Influence of New Energy Automobile Market Expansion on Fuel Vehicle Market Share
Global environmental issues, countries all focus on green and low-carbon development, industrial structure transformation (industrial transformation). The industry's awareness of low-carbon production has gradually increased. With the encouragement of the Chinese administration, new energy automobile have been introduced into the Chinese auto market on a large scale, and financial subsidies have been given to the research, production and promotion of new energy automobile, which promoted the development of new energy automobile and the fuel vehicles’s transformation. The government's support has improved the technology of new energy automoblile, which is more cost-effective than fuel vehicles and improves driving safety and comfort. In the data from 2017 to 2023, the share of new energy automoblile in the automotive industry continues to rise. The expansion of the new energy vehicle market will reduce the market share of fuel vehicles. The data on the share of Chinese cars shows that new energy automobile have strong competitiveness in the automotive industry.
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Digital Marketing and Consumer Behaviour: The Role of Social Media in Decision-making
Social media platforms provide brands with interactive tools to enhance consumer engagement, increase exposure, and build customer loyalty. Given the pervasive influence of social media, this paper investigates the crucial role of these platforms in shaping consumer purchasing decisions and their overall impact on digital marketing strategies. The research employs a qualitative approach, primarily utilizing case studies to examine the dynamics between social media activities and consumer behavior. By analyzing specific examples, the study identifies how user-generated content and brand interactions on social media significantly influence consumer perceptions and pre-purchase decision-making processes. Despite challenges such as privacy concerns, the synergy between social media and digital marketing enables brands to innovate and adapt, maintaining competitiveness in the digital age. Through this investigation, the paper underscores the necessity for brands to strategically leverage social media to foster deeper connections with their audience and drive purchasing decisions.
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An Analysis of Yen Depreciation on Japan’s Economy
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This study examines the pivotal role of the yen in Japan's economy, with a specific focus on its depreciation and the resulting effects on various aspects of its economy. The research identifies the primary drivers behind the yen's depreciation, including interest rate differentials, carry trade dynamics, and Japan's domestic monetary policies. Through a combination of qualitative and quantitative analyses, the study investigates the broader implications of a weakened yen, particularly its influence on import prices, consumer behavior, export performance, and foreign investment flows. The findings reveal that while the depreciation of the yen serves as a catalyst for boosting exports and attracting foreign investment, it concurrently escalates import costs, leading to higher consumer prices and altered savings behaviors. The study concludes with a set of policy recommendations aimed at optimizing the economic benefits of yen depreciation while mitigating its adverse effects, thus providing a balanced approach to sustaining Japan's economic stability.
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Analysis of Productivity Growth and Its Determinants in India
For the past decades, India witnessed a great development in economy and its GDP grew significantly. The key factor behind this is the productivity growth. This paper analyzes India’s productivity growth concerning its two determinants, capital accumulation and technical progress. This paper first analyzes the capital accumulation in India and finds that more plants and machinery have accumulated rapidly in India mainly due to the implementation of strict labor regulations and the deepening of the Indian financial market. Besides, the paper also discovers that India’s human capital accumulated through investments in education and healthcare. Regarding technical progress, this paper shows that India adopts new technologies from other countries to enhance production efficiency during this period, and that the government of India has also enacted new policies and set up research parks to encourage Indian firms and businesses to improve technologies through its Research and Development(R&D) process. Then, this paper investigates challenges faced by India for future development. The benefits of productivity growth from its initial capital accumulation diminish over time, and India’s human capital development is relatively slow compared to other developing countries such as Sri Lanka because of insufficient and inconsistent government support. Taking into account the development experience of other countries, this paper suggests that India needs to transform to more advanced technologies to sustain further growth, and that India’s government needs to be aware of the importance of public expenditure and expand its spending on human development sectors such as education and healthcare.
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The Difference in Sportswear Marketing in China and the US -Taking Li Ning and Under Armour as Examples
Whether in China or the US, merchants who want to make their enterprises bigger and wider will want to globalize their brands, so as to gain popularity and sales. It finds that foreign brands are very common in the Chinese marketing and popular with China, such as Nike, and Under Armour, but people rarely see the marketing of Chinese brands. Most Chinese sportswear brands are generally used in sports games. For example, Li Ning is awarded as the prizes in most games and casts as merchants. Li Ning’s annual revenue reached more than 2.7 billion dollars, while Under Armour’s annual revenue reached more than 5 billion dollars. If Chinese brands want to reach the sales volume of foreign brands, they need to learn the relevant marketing strategies. This article claims that the difference of marketing models of sportswear brands in China and the US is due to the difference embedded in the sports industry. The strategies recommended in this article are to pay attention to the exposure of products in games and big events, follow the local customs, and take into account marketing data.
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Innovative Business Analysis and Marketing Strategies: Unraveling Tesla’s Success in the Digital Age
This research examines the innovative business analysis and marketing strategies employed by Tesla, a leading electric vehicle manufacturer, in the digital age. The study analyzed Tesla’s business model, marketing strategies on social media and word-of-mouth (WOM), and the impact of these strategies on its success. Data was collected from publicly available sources, including Tesla’s official website, social media platforms, and industry reports. The analysis utilized SWOT and 4P frameworks to assess Tesla’s business model and marketing strategies. The study found that Tesla’s success can be attributed to its vertically integrated business model, its focus on sustainability and innovation, and its effective use of social media and Word of mouth (WOM) marketing. Tesla’s strategies have created a strong brand image, fostered customer loyalty, and driven significant market share gains. The findings suggest that companies in the automotive industry and other sectors can draw valuable lessons from Tesla's innovative approach to business and marketing in the digital age.
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