Information disclosure in the new media era has an important influence on real estate buyers' behavioral decisions. This paper studies the influence of information disclosure on real estate buyers' behavioral decision-making in the media era based on existing literature. It summarizes the status quo and characteristics of information disclosure in the media era; from the perspective of behavioral economics, it analyzes the process and reasons why these status quo and characteristics affect buyers' decision-making: herd behavior makes buyers more inclined to follow the decision of the public, the framing effect causes buyers to make impulsive consumption, and the preferential payment policies of the developers also motivate buyers to make choices. It also reveals the mechanisms behind them; it is expected to provide effective practical help for both sides of the real estate market and the development of the media market.

This paper explores the trend of consumption downgrading and the real estate bubble economy in first-tier cities. The study is set against the backdrop of slowing economic growth and increasing uncertainty in household income, which are driving residents in these cities to shift their consumption habits towards more affordable goods. The research methods invovle examining the definition, causes, consequences, and effects of the real estate bubble economy, analyzing policy responses and preventive measures, and investigating the definition and characteristics of the consumption downgrading phenomenon, along with its impact on real estate demand and investment. The study concludes that the consumption downgrading trend has a complex and multifaceted impact on the real estate investment landscape in first-tier cities, altering the market’s supply and demand dynamics and inflencing the strategic investment decisions of developers and investors.

Since mankind entered the 21st century, the world pattern has changed rapidly, and China has become the second largest economy in the world. The scale and structure of China's consumer market are also undergoing earth-shaking changes. Among them, the changes in the luxury market are the most prominent, which has experienced a significant leap from 0 to 1 to 100 in the past 20 years, and China has become the world's largest market for luxury goods. LVMH, the world's largest luxury group, has achieved remarkable success in China. This paper uses the qualitative research method to analyze LVMH's marketing strategy in the Chinese luxury market and its corresponding advantages and disadvantages based on the 4P model. This study finds that LVMH's marketing strategy has enabled its brands to deeply integrate with Chinese society, quickly capturing and rapidly growing in the Chinese market. However, there are certain shortcomings in price control and homogeneous competition, indicating room for future development.

This study aims to investigate the driving factors behind the long-term reversal of stock returns, with a particular focus on the causes of the book-to-market ratio effect. By analyzing A-share companies listed on the Shanghai and Shenzhen stock (Chinese) exchanges from 2010 to 2022, this paper decomposes the book-to-market ratio into the book income reflecting company fundamentals and the intangible income reflecting investor expectations, utilizing the Fama and MacBeth method for research. The results indicate that there is no correlation between stock returns and book income, but a negative correlation exists between stock returns and intangible income. Additionally, the returns generated by the reversal of intangible income cannot be fully explained by the Capital Asset Pricing Model. Therefore, this study suggests that the existence of the book-to-market ratio effect in the Chinese stock market is due to an excessive market reaction to the future prospects of companies rather than their fundamental factors.

The objective of this paper is to review the extant literature on competition within the sharing economy. In recent years, the rapid expansion of the sharing economy has produced both positive and negative effects, particularly on traditional industries. This study examines the advantages and disadvantages brought about by the sharing economy and the competitive pressures it imposes on traditional firms. Faced with these challenges, traditional companies must adopt strategies to enhance their competitive capabilities. Drawing on a broad range of literature, this paper also discusses comprehensive responses that may assist traditional industries in adapting to the rise of the sharing economy. Additionally, the study underscores the pivotal role of government regulation in moderating competition in the sharing economy. It explores the potential consequences of inadequate regulatory oversight and proposes actionable measures that governments can implement to address these competitive dynamics. The paper concludes by offering implications for future research and practical insights for both policy and industry stakeholders.

With the promotion of sustainable development, the strong support of the government and the enhancement of people's environmental awareness, new energy vehicles have gradually entered the public's vision and successfully opened a new energy market. At the beginning, only a small number of people in the research and development of new energy vehicles, slowly more and more companies see that this industry is profitable, and the future trend of the industry is toward brilliance, so more and more companies enter the market. Marketing means must be an important factor in whether a company can occupy a large market share and successfully enter the mass unemployment, after all, only profitable companies can continue to develop new technologies and continue to go on in this industry. Based on PEST and SWOT models, this paper analyzes the representative Xiaomi trams in the industry. The analysis results show that Xiaomi has successfully attracted more young people who need to buy cars and achieved a certain sales volume by seizing the consumer psychology, reasonably using the Internet for marketing and other means, and making some differences and innovations in price and function. This paper will provide strategic reference for the management of small and medium-sized enterprises.

With the development of Internet technology, social media has gradually become an important part of people's lives, and at the same time, it has also penetrated the consumers. Various brands will use social media such as Douyin to start live broadcasts, and shout slogans in the live broadcast room, or give discounts to push the atmosphere of the live broadcast room to a climax. This form adds another color to online shopping. This study proposes that merchants can use live broadcast marketing methods to change consumers' ideas and have a very large influence. In detail, live broadcasting can reduce customers' rationality and stimulate customers' senses of wanting to consume. When a customer encounters a group of people who are very fond of a product, even if he does not have this idea at first, the herd effect will gradually make him become a part of these people; the discounts in the live broadcast ro om and the atmosphere of the anchor can arouse customers' desire to buy.

Healthcare represents a significant aspect of the global economy, and various countries are adopting different models to manage their healthcare systems: the public and private systems. Economic analysis of these systems is therefore essential because these systems determine the quality and availability of healthcare services and influence economic stability and social justice within nations. This paper incorporates comparative UK, US, China, Canada and Switzerland cases to review the economic principles, the business management policies, social perspective of the private and public healthcare systems. The essay introduces the importance of public and private healthcare to the economy followed by the comparison and integrated analysis of the business management and the sociological dimensions of the private and public healthcare systems. The paper recommends policymakers to opt for a fair and harmonised model to ensure quality medical needs of all citizens. This can be possible by adopting regular and formulation of policies to cater for the dynamic needs of the population.

Since the reform and opening-up on December 18, 1978, China's economy has experienced rapid development. As a key medium, the mobile phone has become increasingly integrated into people's daily lives and workplaces. After intense competition, the Chinese smartphone market in 2024 sees fierce rivalry between domestic and international players. However, the COVID-19 pandemic continues to pose significant challenges to global economic recovery and people's livelihoods. The world is is still grappling with the economic downturn caused by the pandemic. This paper uses Huawei’s mobile phones as a case study, applying various marketing theory tools to analyze and evaluate Huawei’s current marketing strategy. The paper begins with an introduction to Huawei’s mobile business, followed by an analysis of its marketing status and existing challenges from four aspects: product, price, distribution channels, and business environment. It also highlights the difficult macroeconomic conditions faced by the smartphone industry. Finally, we analyze the current situation of Huawei’s mobile phone business. Using STP theory, this paper positions Huawei in the mobile phone market and proposes specific strategies and safeguard measures for optimization based on this positioning.

The worldwide implications of the COVID-19 pandemic had a lot of impact on the markets, identifying the weaknesses of financial instruments, especially the derivatives such as credit default swaps (CDS), futures, and options. These derivative risk management tools have been subjected to extreme volatility, forcing specialists to look into their effectiveness under extremely hazardous conditions. This article highlights the participation of derivatives in the market downturn period amid the pandemic, targeting the VIX index and the Global Interest Rate. Employing both quantitative and qualitative perspectives, such as the estimation of event studies and regression analysis, the research investigates the onset of the pandemic and the derivatives markets and assesses these markets' role in responding to global uncertainty. The study's results illustrated the derivative's dual function in the pandemic, which was capable of efficient risk mitigation, although there were chances of market volatility becoming uncontrollable. This suggests that the regulators' supervision and effective risk management technologies are needed to surmount systemic risk during periods of uncertainty