Articles in this Volume

Research Article Open Access
The Mechanism and Components of Subscriptions in the Business Model
The subscription business model transforms the traditional way products and services are consumed since it enables generating ongoing revenues, building loyal customer bases, and adapting to shifting customer tastes. This paper focuses on several key mechanisms and components of subscription business models to illustrate how they can help companies maintain Customer Loyalty, achieve Customer Lifetime Value, and achieve Annual and/ or Monthly Recurring Revenue in the face of complex business competition. For further innovation and adaptation of the subscription business model, there are opportunities to further study the role of digital tools in service delivery, customer participation, and revenue growth.
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Marketing Strategies of Game Enterprises in the Post Epidemic Era: Taking Tencent's King of Glory as an Example
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As the COVID-19 pandemic recedes, societies are gradually returning to normalcy. However, with the gaming market approaching saturation after three years of the pandemic and people facing increased income volatility, the industry is confronting challenging times. The question of which games can thrive in this post-epidemic era has gained significant importance. This article explores the marketing strategies employed by Tencent's King of Glory in the post-pandemic landscape, establishing it as a resilient presence in the gaming market and offering valuable insights for the development of other games in this era. It is worth noting that the dynamic nature of the gaming market necessitates adaptable marketing strategies, calling for continuous research to remain effective in the future.
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Analysis of the Causes and Countermeasures of Financial Explosion--Taking Shanghai Electric Group Co., Ltd. as an Example
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With the steady and rapid development of China's economy, the performance of enterprises shows an excellent growth trend. However, there are also negative news caused by a large number of corporate financial fraud and a significant decline in performance. This paper takes the financial explosion event of Shanghai Electric in 2021 as an analysis case and uses systematic theoretical knowledge to analyze the causes and consequences of the case in detail. We summarize the problems and put forward the safeguard measures. Finally, we provide corresponding suggestions to help enterprises avoid relevant financial risks and hope to further help the future development of the electrical equipment manufacturing industry.
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Relationship Between Rent and the Overall Economy in 21st Century California
The primary purpose of this study is to probe the relationship between rent and economy and of the 21st-century California. The findings show a significant relationship between GDP and rent prices, underscoring the importance of economic prosperity in shaping the housing market. However, there were no statistically significant correlations between rent prices and the inflation rate (IR), vacancy rate (VR), or population growth (P). These findings emphasize the particular features of California's housing market, highlighting the need for specific policy interventions. This study adds to our understanding of the complex interplay between economic conditions and housing affordability, providing insights for policymakers and future localized investigations.
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A Qualitative Investigation of Factors Influencing Luxury Purchase Decision Making: Are U.S. University Students Buying on Impulse?
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As luxury markets become more respondent to trends since the advent of social media, marketing campaigns are incentivized to employ new stimuli in attracting younger consumers. This shifting environment suggests the usefulness of investigating younger generations’ luxury shopping behaviors. Thus, this study examines U.S. university students’ motivations for luxury consumption and evaluates whether this demographic group perceives their luxury purchases to be impulse driven. The study utilizes an online survey format, implementing Likert type items and free response sections to both quantitatively and qualitatively assess participants’ luxury buying tendencies in relation to the motivating effects of product-related, internal, and situational factors. The results found that U.S. university students are most stimulated by financial availability and product characteristics, when making luxury item purchases. Furthermore, more young consumers tend to characterize their luxury shopping tendencies as rational, though a smaller subgroup of the population admit to being somewhat impulsive.
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The Impact of China's New Energy Vehicle Adoption on Urban PM2.5 Levels
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Air pollution, particularly fine particulate matter (PM2.5), poses a critical threat to public health globally. With vehicle emissions being a major contributor to air pollution, the adoption of new energy vehicles (NEVs) presents a potential solution for mitigating urban air quality issues. This study focuses on China, a country grappling with severe PM2.5 pollution, and explores the relationship between NEV adoption levels and PM2.5 concentration. The research employs Regression Analysis, Time Series Analysis, and Panel Data Models to analyze data from four Chinese cities: Shanghai, Dalian, Shenzhen, and Chongqing, representing diverse geographical and industrial characteristics. The study reveals a multifaceted scenario where NEVs exhibit both promise and challenges in reducing air pollution. By integrating insights from literature review, statistical analysis, and contextual factors, this research contributes to the understanding of the effectiveness of NEV adoption for enhancing air quality and promoting sustainable urban development.
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How Does Luxury Affect and Reflect the Society of Modern Society
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This article delves into the intricate relationship between social status and consumption of luxury items. It provides an in-depth examination of important works from academics such as Thorstein Veblen, Pierre Bourdieu, Susan B Silverstein and Juliet B Schor. Additionally, data analysis is employed in this research study to demonstrate a correlation between GDP per capita growth and demand for luxury products as measured by LVMH's financial results. These findings underline the link between financial security and luxury goods consumption, further cementing wealth's relationship with high-end items. However, as noted in the paper, this relationship can be intricate, as different considerations such as individual goals, social pressures and cultural norms all play an integral part. Future study should explore more complex understanding of luxury consumption by exploring customer behavior, market segmentation, psychological considerations and economic issues. Overall, this research serves as an effective platform for further investigation in this fascinating subject and offers advice to luxury firms who wish to adapt their marketing plans according to changing consumer needs.
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Situation Analysis of Sam's Club Based on the SWOT Model Based on the Research of Chinese Market Environment
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Sam's Club was founded by Mr. Sam Walton, the founder of Walmart, in 1983. As a high-end member superstore under Walmart, one of the world's top 500 companies, it has made inroads into the international market since the early 1990s. Since the first Sam's Club landed in Shenzhen in 1998, Sam's Club currently operates 36 stores in 23 cities and covers most of the country through its e-commerce platform. By focusing on the characteristics of consumers, market trends, and brand influence in Mainland China. This report analyzes the internal business advantages and disadvantages of Sam's Club and the external environment in the Chinese market. It summarizes them with the SWOT model through field visits and data searches. Finally, this article proposes strategic outputs for its internal strengths and weaknesses as well as market opportunities and threats. By analyzing the example of Sam's Club in this article, it suggests the key reasons why it went viral. Since Sam’s Club went into the Chinese market depending on focusing on its three main competitive generic strategies, Sam's Club has seized the opportunity of the epidemic to expand its marketing scope by leveraging them. In the development of the Chinese market, changes in consumer preferences and the economic environment have led to problems. The WO strategy becomes the optimal choice for Sam's Club to consider with the internal and external situation of the current development in China, to strengthen its own strengths and clear the business strategies.
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Detrending U.S. GDP and Policy Responses to Economic Recessions
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The purpose of the article is to verify whether to stimulate investment or consumption when facing a recession in order to stabilize the economy. We use the detrend method and some specific data to analyze the situation. When faced with a financial crisis, some effective measures can help stabilize the economy. To diversify the sample, we include the United States' GDP in 1981–2022. We tried to predict some trend that might happen in the next few years, but when facing such a financial crisis, it shows a sharp downward trend. We also find that the standard deviation of investment is larger than the standard deviation of consumption, which means that in the short term, it’s better to stimulate investment since it can be affected a lot. On the contrary, we had better stimulate consumption in the long term because of its stability.
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Analysis of the Digital Transformation Route and Impact on Avary Holding (Shenzhen) Co.
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The digital transformation of the global economy is an inevitable trend, and Industry 4.0, based on digital transformation, has profound impacts on the global manufacturing sector. Although the manufacturing industry, as the mainstay of our country's real economy, boasts a vast scale, its infrastructure and transformation foundation are relatively weak. An effective data chain has not been fully established, facing numerous challenges in the digital transformation process. This paper selects Avary Holding (Shenzhen) Co., a leading company in the PCB manufacturing industry, as the research subject. We first outline the theoretical foundation of digital transformation, then provides a detailed introduction to the company, analyzing the motivations, pathways, and economic effects of its digital transformation. Based on this, several insights into the digital transformation of the manufacturing industry are proposed. The aim is to provide guidance for the digital transformation of manufacturing enterprises and supporting the enhancement of their competitiveness.
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