In recent years, various countries have embarked on the path of interest rate marketisation to enable the market to determine interest rates autonomously. This paper adopts the method of literature review and literature analysis to investigate the impact of interest rate marketisation on commercial banks and the risk management of commercial banks under interest rate marketisation. It is found that the marketisation of interest rates will directly affect the deposit and lending rates of commercial banks, thus affecting their asset-liability business and structure as well as net interest margin to facilitate business transformation. Meanwhile, the risk of interest rate marketisation can be classified into stage risk and everlasting risk according to the duration, the former is mainly from three aspects, namely, adverse selection risk, risk concentration risk and market competition risk, while the latter is classified into four types, namely, re-pricing risk, yield curve risk, benchmark risk and selective risk.

As an emerging marketing model, blind box marketing has been sought after by consumers and various industries. Based on the consumer purchase process of blind box, this paper takes Pop Mart, the leading blind box brand, as an example, carries out a consumer behavior analysis including motivation generation, information collection and selection, purchase process and post-purchase behavior, and discusses the principle of "blind box marketing". Consumers do not know what is the specific toy before purchase. The uncertainty of probabilistic marketing incentives, as well as the pricing method of sales channels, hit the consumers' psychology, bringing a sense of excitement for consumers, further stimulating the desire to consume, and enhancing user loyalty. Finally, this paper explores the use of "blind box marketing", and categorizes and analyzes its applicable products. Due to its price, and consumer preferences, FMCG (Fast Moving Consumer Goods) products are more suitable for the "blind box" marketing model, while products with strong functionality or luxury products are not suitable for this model.

With the development of Chinese society and the improvement of the national consumption level, the new-style tea-drinking industry has gradually risen. Among all the new-style tea-drinking brands, Changsha brand The Modern China Tea Shop or Sexy Tea is one of the most famous ones. It was founded in 2013, and in the past 10 years, the brand has gradually developed. In recent years, it has become internet-famous among the vast number of consumers in the country. By consulting previous literature and searching the related cases and examples, this paper focuses on the three strategies of Sexy Tea, namely its brand marketing strategy, hunger marketing strategy, and marketing segmentation strategy. The present situation of the application of these three strategies of Sexy Tea is analysed, and it is concluded that Sexy Tea applies these three suitable strategies to obtain success, but these strategies may not be widely useful for other brands in the market.

This essay provides a comprehensive exploration of the economic impacts of rural-urban migration in China from 2010 to 2020. In the background of China's rapid industrialisation and urbanisation, the essay examines the multifaceted consequences of this migration trend, balancing an in-depth analysis of negative aspects with the recognition of positive contributions. The study highlights the decline in effective rural labour and the resultant challenges faced by migrants in urban areas, including increased housing prices. On the positive side, the migration brings increased labour supply to cities, improvement in incomes for rural migrants, and significant developments in the land market and urban industries. A comprehensive evaluation highlights the need for a balanced approach to urbanisation and rural development. Future considerations emphasise potential challenges and propose strategies like optimal land use, income source expansion, and characteristic town development. Striking a balance between rural and urban development is crucial for sustained economic stability. The essay concludes that maintaining this delicate balance is essential for China's sustained economic prosperity.

China has entered the post-epidemic period since 2023. The monetary policy of the central bank is crucial in controlling China's macro economy in light of the three-year impacts of the pandemic of coronavirus disease 2019(COVID-19) and the present downturn in the country's GDP. The People's Bank of China, the nation's central bank, has been implementing expansionary monetary policy on the overall economy. Using the Keynesian theoretical model, this article primarily examines the short-term impacts of expansionary monetary policy, or an increase in the nominal money supply, on the real income of Chinese individuals, the total production of the nation's economy, and interest rates. The analysis concludes that an expansionary monetary policy can decrease interest rates and increase real income and total production for citizens in short term. The Keynesian model provides a theoretical perspective on the relevance of the central bank's expansionary monetary policy based on the status of the economy today.

At present, with the continuous advancement of the process of globalization, resources and environmental problems have caused a threat to the global economy and human development. Therefore, many countries pay more and more attention to the development of green finance. What is green finance? Green finance refers to economic activities that support environmental improvement, response to climate change, and efficient use of resources, namely, financial services provided for project investment and financing, project operation, and risk management in the fields of environmental protection, energy conservation, clean energy, green transportation, and green buildings. Generally, green finance originated from the “Limits to Growth” promulgated by the Club of Rome in 1972, which proposed the concept of sustainable development for the first time, and environmental finance came into being, which was the predecessor of green finance. With the increasing awareness of environmental protection, green finance has developed rapidly and has become a new means of current environmental management, representing new characteristics, new trends, and new directions of financial industry development. In the future, the development direction of green finance will mainly include the innovation of financial products, the enhancement of information transparency, and the empowerment of technology. This paper will be completed in the form of a literature review. This paper will collect literature from major paper websites and elaborate on the history, current situation, and future suggestions of green finance from three perspectives.

The pressure on social pensions can be reduced by actively encouraging businesses to join corporate pension plans. This study uses data from A-share listed firms from 2012 to 2022 to empirically evaluate the relationship between corporate pension and corporate agency problem and its mechanism of action from the perspectives of financial performance and innovation performance. The study's findings demonstrate that the corporation can reduce the agency problem by implementing a corporate annuity system. Additional investigation into the fundamental connection between agency problems and corporate annuities reveals that, when viewed through the lens of financial success, financial performance can amplify the corporate annuities' deterrent effect on agency problems. The study indicates that companies can enhance their innovation performance by participating in annuities, which can have the effect of reducing agency difficulties. The data's heterogeneity analysis shows that, in the eastern and central regions, the mediating role of innovation performance is highly important whereas, in the western region, the moderating effect of financial performance on the agency problem is not always significant. After dividing the sample based on the type of state-owned business, it was discovered that the findings from these entities mostly agreed with the paper's overall conclusions.

In contrast to previous times, social media has profoundly transformed various elements of the world, such as the methods of conducting business and disseminating information. Given the emergence of this new trend, it is imperative that we acquire knowledge and develop a more profound understanding of this transformative shift. This study seeks to describe and analyze various phenomena and statistics pertaining to the unique trend of live-streaming e-commerce as a thriving business model. By employing a rigorous analysis and data presentation approach, we investigate the underlying operational principles that elucidate the functioning of live streaming. Additionally, the paper examines the consumer preferences and characteristics (such as price, product features, age, gender, and geographic location) that manifest in their behaviors on the Douyin platform. Finally, the results and efficacy of the live stream on Douyin are assessed using several parameters, namely revenue, sales, and exposure. The findings indicate that the primary audience for live streaming consists of middle-aged females, predominantly located in Guangdong, Jiangsu, and Henan provinces. Despite the subpar quality, these consumers exhibit a preference for inexpensive products. Further analysis reveals that live streaming yields significant profitability and extensive product exposure, although with a lower conversion rate (CVR) compared to traditional marketing methods.

After the meeting held on March 15 and 16, 2022, the Federal Reserve announced the beginning of a cycle of rate hikes, keeping the federal funds rate at 0.25-0.50 percent. As of its most recent meeting, held from October 31 to November 1, 2023, the Fed has raised interest rates eleven times, reaching 5.25-5.50 percent. The U.S. dollar exchange rate has fluctuated after interest rate hikes with decades of history. To figure out the impact of the Fed interest rate hikes on the U.S. dollar exchange rate, this paper analyzes based on three parts: the first part studies the interest rate effect, capital flow theory, the sentiment of investors, and stock market; the second part analyzes historical data since 1980 and different points of view; the third part discusses other factors that affect the exchange rate. The research concludes that the Federal Reserve interest rate hikes increase the U.S. dollar exchange rate overall.

The Capital Asset Pricing Model (CAPM) is a key financial tool used to estimate the relationship between asset return and risk, helping investors make investment decisions, business valuation and risk management. The importance of CAPM is reflected in its ability to help investors understand market risk, build an optimized portfolio, estimate the cost of capital, evaluate investment performance, and test market efficiency. However, it is important to keep in mind that CAPM has its assumptions and limitations, and other factors should be considered in making decisions. This paper mainly studies the application and future development of capital asset pricing model in Chinese stock market through a literature review analysis. The conclusion of this paper is that the capital asset pricing model is widely used in China's stock market, which has a profound impact on the development of China's stock market, and many different types of models have been derived to deal with the risks that may appear in different fields.