Articles in this Volume

Research Article Open Access
The Impact of Digital Transformation in the Sports Industry
This paper explores the impact of digital transformation on the sports industry. It begins with an analysis of the current state of the traditional sports industry and then advance to its foundational role in the development and adaptation of technological innovations to modern sports. This article discusses how three different sports organizations have successfully engaged in digital technology integration and digital transformation, citing the cases of Liverpool Football Club, ESPN, and the NBA as three outstanding sports organizations, including changes that have occurred in operating models, revenue streams, and fan interactions. The study also covers the barriers and difficulties faced by sports organizations in digital transformation as well as the strategies and methods needed to cope with it, such as adapting to traditional models, investing in technology, and changing the culture of the company. In addition, this paper focuses on the long-term impact of digital transformation in the sports industry, which has changed the traditional business models and revenue streams of the sports industry, increasing the user experience, but also preserving the spirit and values of traditional sports. This paper expresses deep insights into the modern development of digital transformation and the integration of tradition, and looks forward to the future development path of the sports industry.
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Analysis of Macro-economic Operation Situation and Fiscal and Tax Policy Orientation in the Post-epidemic Era
The COVID-19 pandemic has had a profound and lasting impact on the global economy and society. With the epidemic gradually under control, the international community has entered the post-epidemic era, and countries have begun to adjust the fiscal and monetary policies implemented since the spread of the epidemic to deal with the "side effects" caused by economic policies on society. In the post-epidemic era, China has entered a new stage of high-quality development, and the economy is basically improving. While adhering to the general direction of supply-side structural reform, the government has actively adjusted fiscal and monetary policies to stimulate the growth of effective demand. In response to the prominent contradictions in China's economic environment after the epidemic, the central government has introduced targeted policies and made structural adjustments to help orderly recovery and coordinated development of various industries. Through policy efforts to reduce the cost of input factors, improve production efficiency, encourage the cultivation of enterprise innovation ability, so as to integrate the advantageous resources of all walks of life, effectively improve the core competitiveness of products and services in the market. Looking forward to the future, China's institutional advantages are significant, the economy is large, the industrial system is complete, the market size is broad, the ability to resist risks is strong, economic development has huge potential, room for resilience.
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Titans of the Digital Age: A Profitability Analysis of Leading Search Engines and Internet Commerce Companies
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This paper aims to conduct a comprehensive financial analysis of two distinct groups of companies in the technology sector: Internet Commerce and Search Engines. The companies under study include Amazon (AMZN) and Ali Baba (BABA) from the nternet commerce industry, and Alphabet (GOOG) and Baidu (BIDU) from the search engines industry. Utilizing data sourced exclusively from Yahoo Finance's 'Financial' tab, the study focuses on the company’s performance over a four-year period from 2019 to 2022. Four key financial metrics are examined: Annual Return, EBIT/Total Revenue, Earnings Per Share (EPS), and the correlation between Annual Return and EBIT/Total Revenue. The findings are visualized through plots to facilitate a better understanding of the financial performance and interrelationships among these metrics for the companies in question. This comprehensive analysis provides a snapshot of these tech titans' immediate financial health and profitability. It emphasizes their intricate interplay with broader market dynamics, regulatory nuances, and overarching macroeconomic forces.
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Apple’s Marketing Strategy in China and Its Enlightenment to the Electronic Industry
In recent years, the electronic market in China has gone through a process of rapid development and recession. However, while many manufacturers are shutting down, Apple company from America is growing fast. Since its official entry into the Chinese market, Apple has been continuously bought by Chinese consumers. Achieving such a result is not only related to the quality, technology, innovation and users’ experiences of their products, but also closely related to Apple’s innovative marketing strategies. This paper mainly analyzes Apple's marketing strategy in China and its implications for the electronics industry by using the method of literature analysis and review. The purpose of it is to analyze the development status of China’s electronic industry and the development prospects of Apple. Related papers published by predecessors would be used to help understand the changing strategies and the connection between them and the whole electronic industry. In addition, data and figures would also be used to support the result. According to the findings, it is clear that Apple’s marketing strategies are methodical and manageable although they do have some problems.. In view of these problems, this paper puts forward some suggestions on accelerating technological innovation and perfecting the systems.
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Analysis of Key Economic Factors in Consumer Behavior and Purchase Decisions in Online Markets
This paper will explore the multifaceted relationship between economic factors, consumer behavior, and purchase decisions in the online consumer market. This research paper will look at key economic factors such as demand elasticity, consumer spending, availability of alternatives, consumer confidence, and market competition, aiming to reveal the differentiated decisions that influence consumer behavior and purchasing decisions. The report will combine case study methods and methodological approaches to analyze the dynamic and complex consumer market effectively. Economic factors play a crucial role in influencing consumer behavior and purchasing decisions. This study will examine and intensely discuss the interaction between economic factors and online consumer behavior. The research results of this project will provide a reference for the development of enterprises related to online consumer behavior and purchase decisions, further understand, enrich, and develop the key economic factors in the online consumer market, and reveal the intricate relationship between the differentiation of consumer behavior and the complexity of purchase decision. The research process and results will have significant implications for the understanding and adaptation of policymaking in online markets.
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Research on Optimal Portfolio Based on the Markowitz Model
This paper studies the Markowitz investment theory model. The study examined a portfolio of three companies - the Coca-Cola Company, McDonald’s Corporation, and Apple Inc. This paper calculates the expected returns and the standard deviations of the Coca-Cola Company, McDonald’s Corporation, and Apple Inc., respectively. In this paper, the expected return is used to measure the value of securities, and the standard deviation is used to measure the risk of securities, studying the development of three companies’ stocks. At the same time, the relationship between the Coca-Cola Company, McDonald’s Corporation, and Apple Inc. is discussed using covariance and correlation coefficient. Next, using the Markowitz investment theory model, one can draw the effective frontier of the investment portfolio and prove that all of the risk-return portfolios on the efficient frontier are the portfolios that can get the highest return with the fixed risk. Then, combining the efficient frontier and indifference curve, simulate a rational investor with a special risk appetite and a special expected return, verify the tangential point of the indifference curve, and this tangential point is the optimal proportional portfolio for this specific rational investor of these securities.
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Correlation Analysis Between Regional Economic Development Level and Residents' Quality of Life: A Case Study Based on Economic Data
The global development imbalance and the varying distribution of development priorities among countries have led to significant disparities in economic levels and standards of living. Different regions and countries exhibit contrasting economic profiles, resulting in varying living standards for their populations. These economic disparities exert a tangible influence on people’s lives, with changes in the economy directly impacting their daily experiences. This paper adopts a case study method, utilizing data on variables such as GDP, employment rates, average property prices, and per capita car ownership, to examine the manifestation of living standards disparities resulting from economic gaps across different regions and countries. The findings emphasize the crucial role of a stable and growing economy as a prerequisite for enhancing people’s living standards, as the economy serves as a tangible reflection of their quality of life. Understanding the causes and theoretical relationship between the economy and its impact on people’s lives is of paramount importance. In conclusion, this paper illustrates that economic disparities between regions and countries significantly affect people’s living standards and underscores the significance of economic stability and growth in improving people’s well-being. The economy and people’s lives are intertwined, exerting reciprocal effects on each other while also imposing mutual constraints.
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Influential Factors on California Regional Housing Price Analysed by Multiple Linear Regression
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While metropolises keep expanding with the increasing population in recent decades, the need for housing rises inevitably. This paper aims to find the most explanatory factors for the housing price in California; with 20433 entries of data found in Kaggle, the method of multiple linear regression (MLR) is applied to find the most influential factors. 500 entries in the dataset are chosen randomly and are divided into 2 datasets for training and testing purposes. Models have been developed in R by using the training dataset. After comparing the adjusted R square and variability of the models, the most convincible model will be selected to find out the result of this investigation on the test dataset. After model diagnostics, the result of this analysis is that the regional median income level has a strong positive correlation with the housing price, and it is the most influential factor. Other influential factors will be introduced in the conclusion.
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Analysis of the Impact of China's Monetary Policy on the Real Estate Market in the Post-epidemic Era
Monetary policy is an effective measure for the government to intervene in the real estate market. The ups and downs of China's real estate market in recent decades cannot be separated from the influence of monetary policy. After COVID-19 ended, the country's focus returned to economic reconstruction, and the real estate industry, as one of the pillar industries of the national economy, has attracted more attention from policymakers. Various policy combinations for the real estate industry, including monetary policy, have been introduced, and have achieved some results so far, but the final effect remains to be seen. This paper examines the effects of various national monetary policies on China's real estate market. A series of latest real estate policies have been implemented, both sides of supply and demand are expected to reverse, and the real estate market can be improved. In the medium and long term, the improvement demand has a broad prospect, and there is still a large room for development in the future. The study of real estate policy theory is of great significance to the sustained and healthy development of real estate enterprises and also plays an important role in China's economic construction and development. Real estate enterprises need to deeply understand the policy, and make scientific and reasonable planning, to promote the stable and sustainable development of real estate enterprises.
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Research of Financing Opportunities from the ESG Policy for Chinese Enterprises
In the 1960s and 1970s, with the rise of human rights movements in Western countries, public environmental movements, and anti-apartheid movements, the asset management industry began to produce corresponding investment concepts; that is, it began to emphasize labor rights, racial and gender equality, business ethics, environmental protection, and other issues in investment choices. In the 1990s, socially responsible investment began to shift from the moral level to the investment strategy level. In the investment decision, the ESG performance of the company was comprehensively considered, and the impact of the ESG investment strategy on investment risk and investment return was measured. This marks the formation of the ESG investment philosophy. In the 21st century, the ESG investment concept has been further developed and promoted. The UN Principles for Responsible Investment (UN-PRI) aims to make ESG an important part of its global investment strategy. This initiative has made environmental, social, and governance factors important indicators of sustainable development. This research is based on the global ESG-developing environment. This research discussed why Chinese enterprises can get a good financing opportunity by using ESG policy as an enterprise development strategy. This research finds out the situation of ESG in the world and what made Chinese enterprises get a good financing opportunity by using literature research and data analysis. the scale of Chinese ESG will gradually catch up with the world in the future. Chinese enterprises can get better opportunities to go abroad, further achieve better development, and obtain better ESG performance and social capital. This paper provides feasible suggestions for the realization of the strategic development of Chinese enterprises to keep pace with the times.
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