Articles in this Volume

Research Article Open Access
Relationship Between Financial Ratios and Stock Prices: Industry Disparities in Stable Economic Environment in China
After the extensive and thorough cleanup and overhaul of the Chinese stock market in 1995, there followed a period of remarkable and noteworthy development, which was accompanied by an equally steady and stable growth of the Chinese economy. In the current economic climate, characterized by favorable conditions, shareholders' demand for energy conversion stock prices has become increasingly intense, thereby necessitating the intervention and involvement of financial ratios in regulating and modulating stock prices. This academic paper will employ a number of analytical tools and techniques, such as literature analysis and case studies, to examine the correlation between financial ratios and stock prices in China. The focus will be on the financial, pharmaceutical, and real estate industries, with particular attention paid to stable economic environments. The findings and results of this study have established that in a stable economic environment in China, the different financial ratios are highly adaptable and malleable to different industries when analyzing stock prices.
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Research on the Current Situation of Quantitative Investment in China
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Quantitative investment, as one of the many tools in the investment toolkit, plays a significant role in investment practice. Quantitative investment strategies encompass quantitative industry allocation, stock selection, and market timing strategies, among others. In the highly developed capital markets of the United States, quantitative investment has a history spanning several decades. It has garnered praise from numerous corporations and individual investors for its stable investment returns and rational investment style, making it an essential decision-making factor for other investors as well. In China, quantitative investment is still in its nascent stages. This article analyzes several issues existing in the Chinese quantitative investment landscape, such as limited hedging mechanisms for investment strategies, some strategies having a significant impact on the market environment, and the incompatibility of the unique Chinese financial market environment with traditional quantitative investment strategies. The article proposes corresponding solutions to these problems, which hold positive implications for further improving China's financial markets.
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Modeling and Prediction of Birth Rate in China
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Concerns about a persistent reduction are growing against the backdrop of large changes in China’s birth rate during the last few decades. This paper explores this tendency via the lens of time series analysis, using birth rate records from 1964 through 2021 (particularly ignoring 1960-1963 due to Great Leap Forward distortions). The ARIMA and ETS models were extensively studied in our hunt for the best accurate forecasting device. The ARIMA (0,0,1) model was considered to be preferred based on comparison measures. The primary goal of this model was to predict the trend of China’s fertility rates over the following five years. The ARIMA an1``d ETS models were rigorously applied to a selected training set after initial adjustments to ensure data stationarity, followed by an evaluation of their accuracy. Our findings, which are backed by the ARIMA model, imply a disturbing trend: a 0.117 percent annual fall in China’s birth rate from 2022 to 2026. This suggests that a national fertility crisis is on the horizon. As a first step, we advise looking at the various socioeconomic reasons that may be driving this trend, as well as evaluating policy actions that could serve as potential cures.
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Using Time Series Models to Predict SP500
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The S&P 500 index holds significant significance in its reflection of the overall economy, making accurate financial forecasting analysis crucial for investors. This study aims to enhance the understanding of SP500 prediction methods and their practical applications. The study utilized closing price data from January 3, 2022, to June 30, 2023, as the training set, employing three series of models: Simple models, Exponential Smoothing Model, and ARIMA models. Ultimately, a comparison was made between the prediction graphs of the closing prices from July 3 to July 13, 2023, and the evaluation indicators: Root Mean Square Error (RMSE) and Mean Absolute Error (MAE). The ETS (A, N, N) model emerged as the most advantageous with an RMSE of 54.85 and an MAE of 42.28. Furthermore, this study acknowledges the inherent inclination towards random walk patterns within the index, particularly in the realm of real-time forecasting. Through this comprehensive investigation, the models cultivated through this all-encompassing inquiry substantiate the formidable potential vested within the crafting of judicious short-term investment strategies. As such, this research harbors the potential to significantly contribute to the refinement and augmentation of investment approaches in a dynamically evolving financial landscape.
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Symbol Marketing: Branding and Promotion of Beauty Products ——Taking YSL Cosmetics as an Example
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In this era of rapid economic development, all cosmetic brands are in fierce competition, but homogeneous products are flooding. The brand needs to allow potential customers to firmly choose this product among all the products within a limited time. For brands, it is very important to have a good symbol marketing. There are too many one-sided claims about this marketing strategy. By investigating the cosmetics marketing of the YSL brand in 2016, and the use of 4P theory and some data investigation techniques in the article. The final research results show that correct symbol marketing is a successful marketing strategy for merchants, and it will also leave a deep impression on customers. The final research results show that correct symbol marketing is a successful marketing strategy for merchants, and it will leave a deep impression on customers. But merchants can't do too much marketing, because it may cause customers' resentment. Therefore, symbol marketing plays an important role in the interaction between brands and consumers. It allows brands to target consumer groups more accurately, accelerate their purchase demands, and also allow them to burst into a strong consumption desire in a short period of time, but this marketing method cannot be overdone.
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Analysis of the Status of Digital Economy in China's Economy
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Digital economy is the hot point of the world’s financial and economic system. The combination of usage of financial technologies and innovation of that have a lightly prospect of the financial development. To know about the impact of digital economy on Chinese regional economic promotion, this essay will question two queries: What is the status of digital finance in the past and current China economy? What aspects of risks need to be avoided in developing process of digital economy? It will combine some cases and data in China firstly and then analysis them as well as giving conclusion and suggestion in the end. Finally, this paper gets a conclusion that digital economy will be the important part of not only Chinese economy but also the world economy. In order to build up an excellent environment for that, there are some factors that have to been paid attention to, including personal information leakage, financial fraud, technical unemployment risk, national essential data leakage and market monopoly.
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The Mechanism of International Entrepreneurship to Improve the Innovation Performance of Enterprises: Based on the Perspective of Social Network
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In order to avoid the negative impact of external disadvantages and changing international business environments, enterprises have an urgent need to establish an effective social network, seek improvement in innovation performance, and stabilize their position in the international market. This paper conducts an exploratory single case study on the Midea Group, investigates the mechanism of international entrepreneurship to improve enterprise innovation performance based on the formation of multiple social networks, including government network, business network, and technological network, and discovers that in the process of international entrepreneurship, three-dimensional social networks contribute to resource conversion, research and development capability, market share, and other factors that boost corporate innovation performance. This research helps to understand the key elements in the process of international entrepreneurship, as well as how to build a close social network with stakeholders, rationally allocate and share various resources, and improve the international business environment and innovation performance of enterprises.
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Analysis on the Business Model of Content E-commerce
With the rise of We Media and the continuous innovation of social e-commerce, content e-commerce has emerged. Nowadays, those who do content are doing e-commerce, while those who do e-commerce are doing content. Content e-commerce refers to e-commerce that uses content as a link to reach people, obtain consumers, and provide consumer advice to guide consumption. There are various forms of content, including text, audio, images, videos, live streaming, and so on. This article analyzes the business model of ‘Content + Social E-commerce’ based on interpersonal networks and consumer trust by summarizing existing literature and studying existing content e-commerce platforms and their forms. Finally, this article proposes suggestions for increasing platform supervision, innovating content, and improving the platform supply chain to address the current issues about content e-commerce. The article explores how content e-commerce operates and its impact on purchasing behavior, providing certain reference and inspiration for the marketing and development of the content e-commerce industry.
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Impact of Covid-19 on Private Bank Based on SVB
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The COVID-19 pandemic has had a profound impact on private banks such as Silicon Valley Bank (SVB). This summary explores the impact of the pandemic on private banking operations, financial performance, and strategic initiatives. The rapid shift to digital banking, driven by lockdowns and social distancing measures, highlights the importance of strong technical infrastructure and cybersecurity measures. Private banks have had to deal with increasing credit risk and market volatility and have therefore had to adapt their lending practices and risk management frameworks. However, private banks focused on sectors such as technology and healthcare have experienced growth opportunities. Effective communication and personalized support are critical to keeping customers engaged during a crisis. It not only describes the causes of the collapse of Silicon Valley banks but also describes what changes government departments, banks, and individuals should make after these social changes, how to avoid these risks, and how to lead the company to a better path of development.
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The Impact Caused by the U.S. Increasing Real Interest Rate on Volatility Index
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This paper mainly focuses on the impact of the US interest rate hike on the volatility index after March 16, 2020. In this article, daily, weekly, and monthly volatility index data from 2010 to 2022 are extracted and the ARIMA model was used to determine and analyze the difference between actual value and fitted value of volatility index after increased rate. The study forecasts the effect of rate hikes on volatility index in short-, medium-, and long-term perspective. According to the ARIMA model, the interest rate hike has the greatest impact on the volatility index in the medium term, which is not obvious in the short term, and the impact of interest rate hike gradually decreases in the long term, and finally returns to the normal trend. Compared with other studies on the impact of interest rate hike on the overall economic activity, this paper only focuses on the impact of interest rate hike on the volatility index. Through the research of this paper, the policy makers can adjust the rate of interest rate hike according to the speed and amplitude of investors' response to the policy, so as to produce turbulence and panic on the stock market to a minimum extent.
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