With the development of the Internet and the continuous innovation of science and technology, it is more and more convenient for people to communicate on the Internet. The Internet provides people with a variety of social platforms and channels to learn about various brands. At the same time, in order to meet the trend and people’s preferences, many brands have also innovated their marketing methods and strategies. With the increasing pressure of study and works, coffee has gradually become an indispensable refreshing drink in people’s life. The competition between different brands of coffee in the coffee market is becoming increasingly fierce. Starbucks, as a world-famous coffee brand, has a noticeable influence in the coffee market. Starbucks is a world-renowned coffee chain brand with a large number of customers and followers around the world. Since its establishment, Starbucks has achieved great success in marketing and has attracted many fans, and its brand awareness has also been significantly improved. However, how to improve the sales of coffee and how to play a leading role in the coffee market requires Starbucks to formulate and implement the most suitable marketing strategy. This essay mainly analyzes the marketing strategy of Starbucks from the aspects of brand value, customer portrait, competitors, marketing status, etc. This paper uses SWOT theory, and 4P theory tools to analyze Starbucks’ marketing data and marketing reports, and discusses Starbucks’ strengths, weaknesses, opportunities, threats in the coffee market and the reasons for its success in the coffee market.

Marketing is a must for every brand, and brands can take publicity from various aspects, such as advertising, celebrity endorsement, and sponsorship. Nike as one of the world's largest and most well-known brands, has been the leader of the sports fast-fashion industry since its launch., Brand marketing means the world has been widely recognized. For example, Nike's Just Do It slogan, whether on social media or while walking on the street, is often seen in Nike ads. The success of Nike absolutely cannot be separated from its excellent marketing strategy. The rapid development of business means that new products and brands are constantly emerging, and emerging brands can learn from successful marketing cases to help them stand out in today's fierce market and win consumers' favour and loyalty. This paper examines three of Nike's famous marketing success cases. It analyzes how Nike has made marketing promotions successful from three perspectives: emotional marketing, celebrity collaborations, and the release of branded co-branded limited-edition items. This paper aims to determine the importance of promotion in today's market, calling on major brands to pay more attention to developing marketing strategies. Brands need to focus on consumers at the forefront, a good brand needs good marketing support.

COVID-19 has been a very serious problem worldwide, not only causing many deaths but also causing a recession in economic growth and the stable development of society. Therefore, based on existing literature and statistical data, the author analyzed the impact of the epidemic on the economy and the corresponding response measures of enterprises and governments in this situation. This article is divided into two parts. One part elaborates on the isolation and regulatory issues of economics during the Great Depression from both macro and micro perspectives, while the other part explains some solutions from both micro and macro perspectives. In general, COVID-19 has caused many negative factors threatening economic life, such as job opportunities and supply reductions. It has had a certain impact on both agriculture and tourism. Fortunately, the government has taken many measures, such as adopting policies from both macro and micro perspectives. Although COVID-19 contains many negative factors, such as health threats, it also has a positive side, such as promoting technological progress and innovation.

Knowledge sharing has been shown to be beneficial for organizational development, but as a private behavior, it is not considered to occur spontaneously. To explore the antecedents of knowledge sharing, this study examines the influence of high-performance human resource on knowledge sharing behavior. To address this problem, the mediating roles of organizational commitment and organizational citizenship behavior and the moderating role of transformational leadership are conducted in the relationship between high-performance human resource and knowledge sharing. Based on 448 survey questionnaires from employees across various industries, the results indicate that high-performance human resource is positively related to knowledge sharing, and organizational commitment and organizational citizenship behavior could take positive mediating effects respectively. In addition, organizational commitment and organizational citizenship behavior sequentially mediate the relationship between high-performance human resource and knowledge sharing. Moreover, transformational leadership strengthens the effects of high-performance human resource on organizational commitment and organizational citizenship behavior, respectively.

Supply chain management is the treatment of the entire production process of goods or services to maximize quality, delivery, customer experience, and profitability. Although the theoretical research on supply chain management in China's manufacturing industry has achieved certain results, how to properly utilize supply chain management in such a rapidly developing society is still an urgent issue. In addition, in China, electric vehicles have gradually replaced traditional fuel vehicles to gradually increase the market share and become the first choice of consumers to buy cars. Thus, the purpose of this paper is to explore the problems in the construction of supply chain management systems for Chinese electric vehicle enterprises through theoretical analysis, put forward suggestions for improvement, and choose Guangzhou Automobile Group as a case study. The difficulty of supply chain and supplier management caused by the multi-level supply chain, as well as the product problems of the enterprise, also exacerbate the exposure of its problems in supply chain management. Therefore, it is necessary to optimize the management system to balance the customer's demand and the company's supply capacity, as well as to strengthen the logistics supervision system.

On 16th March 2022, U.S. Federal Reserve increased the interest rate the first time, and in the whole year, U.S. Federal Reserve made seven increments on interest rate. As this will affect the value of dollar, many American financial assets were also affected by it, including ETH, one of the most famous cryptocurrencies. This paper uses the history data of ETH price from January 2018 to July 2023 and constructs ARIMA model without Federal Reserve increasing the interest rate to compare with the reality in order to comprehend how the increasing interest rate affected the price of ETH, and use the model to predict the trend of Ethereum’s price. With the influence of increasing interest rate, the price of Ethereum should decrease. However, after the U.S. Federal Reserve increased interest rate, the price of Ethereum went up for a while then dropped dramatically. And the reasons why this delay appears are the delay of policy and the first increment of interest rate is not attractive enough for investors to change their strategies. That can bring some inspirations to policymakers. They should acknowledge that there will be a delay in the market after the policy is released and they could give some potential signs or preferences on the new policy to reduce the shock to market. For investors, they could pay more attention on relevant policy and make use of the delay to make more money.

The COVID-19 pandemic unleashed unprecedented economic turmoil worldwide, with China, as its epicenter, experiencing profound repercussions. This study investigates the pandemic's impact on China's Gross Domestic Product (GDP) growth rate, considering macroeconomic, microeconomic, and societal dimensions. COVID-19 disrupted international trade, manufacturing, and supply chains, causing significant economic contractions. China's resilient response strategies, encompassing fiscal policies, digital transformation, and e-commerce promotion, played a pivotal role in stabilizing the economy. Utilizing ARIMA modeling and credible data from the National Bureau of Statistics of China, this research quantitatively assesses the pandemic's effects. It highlights the necessity for adaptable economic models that incorporate dynamic societal changes during crises. Policymakers can draw valuable insights from this study for crafting effective crisis response strategies, while investors can identify sector-specific opportunities in technology and related industries, influenced by shifts in consumer behavior. In summary, this study offers a comprehensive analysis of COVID-19's impact on the growth rate of China's GDP, providing a methodological framework, policy implications, and investment insights. As global economies recover from the pandemic's aftermath, these findings will continue to guide decision-makers in building resilient and adaptable economies for the future.

Under the background of fierce competition in the Chinese catering industry, Haidilao is a successful sample of taking unique service marketing strategy that has received much support from the catering industry. But why Haidilao is so popular in China and even worldwide? The answer should be the good marketing strategy it adopted. As the service marketing strategy is one of the successful strategies of Haidilao, it is worth discussing. This paper introduces some of the concrete services Haidilao provides, which makes it special, and also analyzes the pros and cons of the service marketing strategy of Haidilao. For the aspect it needs to improve, this paper gives a clear suggestion on how to improve on the corresponding aspect. This paper can reference the Chinese catering industry because some other restaurants may encounter the same problems. It has an important meaning for guiding the further steps of taking service marketing strategy for Haidilao and other similar restaurants.

"Fashion changes, but style endures." - Coco Chanel. Chanel is an extraordinary luxury brand with a rich history. Throughout its evolution, the brand has exhibited traits of uniqueness, inclusivity, and human touch, resulting in the creation of iconic products that embody the brand's culture and allure. This article delves into Chanel's diverse product lines and provides illustrative analyses of select products to illuminate their significance. Notably, the N5 series serves as a prime exemplar. Moreover, this paper adopts a customer-centric approach to delineate the consumer demographics that resonate with Chanel's offerings, aiming to fathom their underlying desires and preferences. The analysis delves beyond the surface to uncover the profound needs and desires of the customers, fostering a deeper connection between the brand and its clientele. Furthermore, a comprehensive evaluation of Chanel's online and offline marketing strategies is undertaken, uncovering both strengths and weaknesses. By identifying the areas that require enhancement, this research aims to provide actionable solutions to fortify the brand's marketing endeavors. In this context, the strategies can be optimized to adapt to the challenges posed by the global epidemic scenario. In light of the prevailing global circumstances, these insights and strategic recommendations are poised to empower Chanel to navigate the ever-evolving luxury market effectively. By embracing its heritage while adapting to contemporary dynamics, Chanel can reinforce its position as a symbol of enduring style, resonating with both existing and new generations of fashion enthusiasts.

With the increase in the elderly population, the advertising strategy of healthcare products for older people needs to be systematically analyzed and optimized. Through literature review, this study adopted the advertisements targeting the elderly of three famous Chinese health products brands as cases, analyzing the typical strategies of current advertising practices based on the expression of appeals including rational and perceptual appealing and advertising elements related to social power, then offering suggestions on needs, advertising content and media mix. The results showed that as the basis of perceptual appeal, rational appealing contained product information and health problems. Product information focused on communication at the core benefit level, while the description of health problems promoted purchasing behavior through negative reinforcement. Perceptual appeal mostly adopted the framing of family affection with the appeal objects were simultaneously the elderly and their children. Advertising elements were related to legitimate, reward, and referent power, corresponding to the use of uniform image, incentive enticement and upward social comparison related to the idealized self-image of the elderly. Recommendations involved broadening the appealing technique corresponding to alternative types and higher levels of needs, attempting heuristics including humor and celebrity endorsements, and considering social media-related touching points. This study provided mechanism clarification and theoretical support for health communication and advertising practice.