The Localization Strategy of Costa Coffee in the Chinese Market and Its Impact on Consumer Choice Preference and Brand Loyalty

Yu Pan

doi:10.54254/2754-1169/2025.19699

Article Information

Received: 26 December 2024

Published: 3 January 2025

DOI: https://doi.org/10.54254/2754-1169/2025.19699

Article Type: Research Article

Cite this article

Pan,Y. (2025). The Localization Strategy of Costa Coffee in the Chinese Market and Its Impact on Consumer Choice Preference and Brand Loyalty. Advances in Economics, Management and Political Sciences,158,50-54.

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About this Volume

Volume Title: AEMPS Vol.158

Part of Series: Advances in Economics, Management and Political Sciences

ISSN: 2754-1169 (Print) / 2754-1177 (Online)

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