The Influence of 'Ugly Cute' Intellectual Property Anthropomorphism on the Purchase Intention of Cultural and Creative Products Based on the Mediating Role of Intellectual Property Identity

Yunqiao Yang

doi:10.54254/2754-1169/103/2024BJ0166

Article Information

Received: 26 September 2024

Published: 12 October 2024

DOI: https://doi.org/10.54254/2754-1169/103/2024BJ0166

Article Type: Research Article

Cite this article

Yang,Y. (2024). The Influence of 'Ugly Cute' Intellectual Property Anthropomorphism on the Purchase Intention of Cultural and Creative Products Based on the Mediating Role of Intellectual Property Identity. Advances in Economics, Management and Political Sciences,103,52-61.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title: AEMPS Vol.103

Part of Series: Advances in Economics, Management and Political Sciences

ISSN: 2754-1169 (Print) / 2754-1177 (Online)

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