This study uses value chain analysis to examine the basic and supporting activities in the homestay industry, explore the challenges present in the value chain activities, and offer recommendations. The study points out that homestay businesses should focus on core competencies and implement a series of measures to achieve value creation and cost control. Additionally, optimizing the policy environment and applying sustainable development are crucial for the transformation and upgrading of the homestay industry. The results provide practical guidance for the industry to achieve sustainable development in an increasingly competitive market.
Research Article
Open Access