A Research on the Brand Innovation Strategy and Marketing Model of Chinese Milk Tea Brands Based on Chinese Traditional Culture, Illustrated by the Brand of SexyTea

Beisha Da; Meixi Liang; Yaxian Yang; Mengyuan Zhao

doi:10.54254/2754-1169/37/20231860

Article Information

Received: 25 October 2023

Published: 10 November 2023

DOI: https://doi.org/10.54254/2754-1169/37/20231860

Article Type: Research Article

Cite this article

Da,B.;Liang,M.;Yang,Y.;Zhao,M. (2023). A Research on the Brand Innovation Strategy and Marketing Model of Chinese Milk Tea Brands Based on Chinese Traditional Culture, Illustrated by the Brand of SexyTea. Advances in Economics, Management and Political Sciences,37,170-177.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About this Volume

Volume Title: AEMPS Vol.37

Part of Series: Advances in Economics, Management and Political Sciences

ISSN: 2754-1169 (Print) / 2754-1177 (Online)

Copyright & License

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