Research on the Construction and Optimization of Haidilao's Service Marketing System Based on the 4C Marketing Strategy

Haoyue Han

doi:10.54254/2754-1169/2026.BL33130

Haoyue Han^*

Shandong Agriculture and Engineering University

^* Corresponding author: 2547348761@qq.com

Published: 28 April 2026

DOI: https://doi.org/10.54254/2754-1169/2026.BL33130

Abstract

In the context of intensified competition and consumption upgrading in China's catering industry, traditional product-centric marketing has been unable to meet the growing experiential and personalized needs of consumers at this stage. This paper takes Haidilao, a leading Chinese hot pot chain brand famous for its premium, customer-centric service, as the research object. Based on the 4C marketing theory (Customer, Cost, Convenience, Communication), using the case analysis method, this paper systematically analyzes the construction logic and practice path of its service marketing system. The results show that Haidilao has successfully achieved the integration of systematic and humanized service marketing by deeply meeting customer needs, optimizing customer comprehensive costs, improving service convenience, and building a two-way communication mechanism. In addition, this study proposes key challenges such as cost control and service quality balance faced by Haidilao in its rapid national and global expansion, and puts forward targeted optimization suggestions to support its long-term, sustainable development.

Keywords: Haidilao , 4C marketing strategy , customer value , catering management

AEMPS Vol.262

ISSN (Print): 2754-1169

ISSN (Online): 2754-1177

ISBN (Print): 978-1-80590-675-9

ISBN (Online): 978-1-80590-676-6

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Article Information

Received: 10 April 2026

Published: 28 April 2026

DOI: https://doi.org/10.54254/2754-1169/2026.BL33130

Article Type: Research Article

Cite this article

Han,H. (2026). Research on the Construction and Optimization of Haidilao's Service Marketing System Based on the 4C Marketing Strategy. Advances in Economics, Management and Political Sciences,262,194-197.

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About this Volume

Volume Title: AEMPS Vol.262

Part of Series: Advances in Economics, Management and Political Sciences

ISSN: 2754-1169 (Print) / 2754-1177 (Online)

Article Information

Cite this article

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