Analysis of Luckin Coffee's Strategic Resources and Competitive Prospects in the U.S. Market—Based on the VRIN and 4P Framework

Mengyan Ge

doi:10.54254/2754-1169/2025.GL27999

Article Information

Received: 13 October 2025

Published: 22 October 2025

DOI: https://doi.org/10.54254/2754-1169/2025.GL27999

Article Type: Research Article

Cite this article

Ge,M. (2025). Analysis of Luckin Coffee's Strategic Resources and Competitive Prospects in the U.S. Market—Based on the VRIN and 4P Framework. Advances in Economics, Management and Political Sciences,228,58-65.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About this Volume

Volume Title: AEMPS Vol.228

Part of Series: Advances in Economics, Management and Political Sciences

ISSN: 2754-1169 (Print) / 2754-1177 (Online)

Copyright & License

[1]Zhao, L., Zhang, Y. and Xie, Y. (2023) Does the Aging of the Chinese Population Have an Impact on Outward Foreign Direct Investment? Sustainability, 15, 13995.

[2]Yang, D. (2025) Going Global: Internationalization of Private Enterprises and High-Quality Development of China's Economy. Xuehai, 2, 29-37+213-214.

[3]Zhao, H., Yu, N. and Zhu, S. (2023) International Land-Sea Trade Corridor for Sustainable Transportation: A Review of Recent Literature. Cleaner Logistics and Supply Chain, 6, 100089.

[4]Luckin Coffee Inc. (2025) Luckin Coffee Announces Second Quarter 2025 Financial Results. https: //www.globenewswire.com/news-release/2025/07/30/xxx (Accessed 30 July 2025).

[5]Wu, Y. (2025) The Marketing Strategy Case Analysis of Luckin Coffee in Southeast Asia. Highlights in Business, Economics and Management, 60, 199-204.

[6]Bui, T.M. (2020) Standardization versus Adaptation Strategy in International Marketing Mix–The Case of KFC in Vietnamese Market. Master’s Thesis, University of Turku.

[7]D’Oria, L., et al. (2021) The Evolution of Resource-Based Inquiry: A Review and Meta-Analytic Integration of the Strategic Resources–Actions–Performance Pathway. Journal of Management, 47, 1383-1429.

[8]Purwanto, S. and Siagian, F. (2025) Strategic Human Resources Management in the Global Era: Navigating Opportunities and Challenges. Centurion MSPD Journal, 1, 1.

[9]Brouthers, K.D., Ascencio, C., Benmamoun, M. and Alhorr, H. (2025) Digital Standardization vs. Adaptation: Mitigating the Liability of Outsidership – A Literature Review. International Business Review, 34, 102487.

[10]Wu, Y. (2025) An Overview of Luckin Coffee’s Innovative Digital Marketing Model and its Impact on Consumer Behavior — A CAB Model Perspective. Highlights in Business, Economics and Management, 60, 355-362.

[11][11] Zhang, Y. (2025) Analysis of Business Management Models and Marketing Strategies of Chinese Coffee Brands --Luckin Coffee as an Example. Advances in Economics, Management and Political Sciences, 152, 54-60.

[12]Davras, Ö. and Davras, G.M. (2025) The Influences of Coffee Shops’ Service Quality on Customer Citizenship Behavior Through Flow Experience. Journal of Foodservice Business Research, 1-28.

[13]Chen, X. (2024) Discuss How Luckin Coffee Uses Unique Marketing Strategies to Satisfy Consumers’ Needs and Desires in a Highly Homogenized Market. Advances in Economics, Management and Political Sciences, 97, 249-254.

[14]Bain & Company (2025) China Shoppers Report 2025, Vol.1. https: //www.bain.com/insights/china-shoppers-report-2025/ (Accessed 30 July 2025).