Enhancing User Stickiness in Digital Reading Platforms from an Interactive Marketing Perspective: A Case Study of Tomato Novel

Xinran Tan

doi:10.54254/2754-1169/2025.GL27537

Article Information

Received: 28 September 2025

Published: 2 October 2025

DOI: https://doi.org/10.54254/2754-1169/2025.GL27537

Article Type: Research Article

Cite this article

Tan,X. (2025). Enhancing User Stickiness in Digital Reading Platforms from an Interactive Marketing Perspective: A Case Study of Tomato Novel. Advances in Economics, Management and Political Sciences,222,10-16.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About this Volume

Volume Title: AEMPS Vol.222

Part of Series: Advances in Economics, Management and Political Sciences

ISSN: 2754-1169 (Print) / 2754-1177 (Online)

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